Sony Pictures has rethought its approach to the October 28 opening of the Roland Emmerich-directed Anonymous, which originally was planned as a wide release. Instead, the studio is taking a platform approach and debuting in 250 theaters the drama that suggests William Shakespeare didn’t write all those plays — it was really a British earl. Concerned that a soft opening as a wide release would doom what one exec described as “a magnificent film,” the powers that be decided the movie should open only in major cities, hopefully building buzz and momentum in a gradual rollout to more theaters throughout November.
Sony Abruptly Switches To Platform Rollout For 'Anonymous'
What's Hot on Deadline
'Madea' Gets Saturday Treat As 'Jack Reacher' Trips; 'Joneses' Lower Than 'Masterminds' - Sat. PM Udate
Latest Film News
- ‘Madea’ Gets Saturday Treat As ‘Jack Reacher’ Trips; ‘Joneses’ Lower Than ‘Masterminds’ – Sat…
- Matthew McConaughey To Be Honored At Napa Valley Film Festival
- Dan Porter, WME’s Head Of Digital, To Exit Agency
- AT&T And Time Warner Unveil Merger Terms Calling It A “Perfect Match”
- Kathryn Adams Dies; ‘Saboteur’ Actress Was 96
- ‘Loving’ To Inaugurate Film Screenings At National Museum Of African American History & Culture