Sony Pictures has rethought its approach to the October 28 opening of the Roland Emmerich-directed Anonymous, which originally was planned as a wide release. Instead, the studio is taking a platform approach and debuting in 250 theaters the drama that suggests William Shakespeare didn’t write all those plays — it was really a British earl. Concerned that a soft opening as a wide release would doom what one exec described as “a magnificent film,” the powers that be decided the movie should open only in major cities, hopefully building buzz and momentum in a gradual rollout to more theaters throughout November.
Sony Abruptly Switches To Platform Rollout For 'Anonymous'
What's Hot on Deadline
DNC Gavels In As Talk Swirls Of Bernie Sanders' Name Being Put In Nomination; Ohio Rep. Made Convention Chair
'Star Trek' TV Reboot Title & Teaser Unveiled At Comic-Con; New Series "Won't Be Episodic", Bryan Fuller Says
Sable Ranch, Popular Film & TV Location, Destroyed By Wildfire; Disney's Golden Oak Ranch "OK", LAFD Says - Update
Sly Stallone Confirmed, Star Lord's Parents' Sex Life Discussed In Hilarious 'Guardians Of The Galaxy 2' Trailer - Comic-Con
Latest Film News
- ‘Indignation’ Review: Ex-Focus Boss James Schamus’ Directorial Debut Is Exceptional
- Disney Unveils ‘Moana’ Details After Tease At Comic-Con
- Hollywood Has Collected More Than $860M In Foreign Levies
- ‘Star Trek Beyond’ Launches To $59M; ‘Lights Out’ Electrifies; ‘Ice Age’ Tepid; ‘Ghostbusters’ No Cinderella Story – Box Office…
- ‘Soul On Bikes’ About African-American Biker Gang Picked Up For Film Adaptation
- Eddie Redmayne Joins Morten Tyldum In Black Bear’s ‘The Last Days Of Night’