UPDATED: Launching in the Sunday 8 PM slot once occupied by The Wonderful World Of Disney, ABC’s fairytale drama Once Upon A Time got off to a great start last night, pulling in a 3.9 rating/10 share among adults 18-49 and 12.8 million viewers against NFL football on NBC and the World Series on Fox. This is ABC’s highest-rated new series premiere this fall and the season’s No. 1 drama debut in 18-49 on any network. Once Upon A Time more than doubled last week’s delivery of its predecessor in the time slot, reality veteran Extreme Makeover: Home Edition (1.9/5). It also more than doubled its lead-in last night, America’s Funniest Home Videos (1.5/4), which was flat with last week. The big opening for Once Upon A Time helped veteran Desperate Housewives (3.0/7) post a 11% week-to-week increase for its best demo number this season since the premiere. The halo effect didn’t stretch to 10 PM, where freshman Pan Am (1.8/5) was even with last week. The period drama is yet to get word on a back order as ABC wanted to see how the show performs with Once Upon A Time in the lineup. The result is inconclusive, but more on the disappointing side. Still, I hear ABC brass continues to support the 1960s series and did another promo photo shoot for it this past weekend.
CBS’ ratings may be slightly off because of 17- to 19-minute football overruns in some markets. That, combined with an interview featuring Steve Jobs’ biographer, sent 60 Minutes (2.5/7) up a whopping 47% from last week. The Amazing Race (2.7/7) was even, The Good Wife (2.0/5) was down a tenth, CSI: Miami (2.1/5) down 13%.
With a strong Game 4 of the World Series last night, Fox is on track to win the night for the first time against NBC’s Sunday Night Football, which was stuck with a lopsided game between the Saints and the winless Colts — it ended in a 62-7 blowout, almost as big as Manchester City’s 6-1 dismantling of Manchester United on the other side of the pond last night. (Sorry United fans!) The Saints-Colts game drew a 8.2 overnight rating/13 share, down 27% from last week and Sunday Night Football‘s lowest fast national rating in nearly three years.