The New York Times Company has sold its Baseline unit to Project Hollywood LLC, the privately held company which is majority owned by media and Internet entrepreneurs Laurie S. Silvers and Mitchell Rubenstein. The pair previously founded the SyFy Channell and MovieTickets.com and currently own Hollywood.com, Spill.com, and Hollywood Wiretap. Baseline, based in Los Angeles, is a leading online subscription database and research service for the movie and television industries. Reports said The New York Times paid a whopping $35 million to acquire Baseline StudioSystems back in August 2006 from Hollywood Media Corp was run by the very same owners who bought it back now at a bargain basement price, Silvers and Rubenstein.
NY Times Sells TV/Movie Database Baseline
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
Netflix Nabs Judd Apatow Comedy Series With 2-Season Order; Paul Rust & Gillian Jacobs To Star, Legendary TV To Produce
More From Team
- Ben Kingsley, Brie Larson Head For 'Brooklyn Bridge'; Revolver Takes 'Bhopal' Disaster Drama
- Fox Writers Intensive Accepting Nominations
- GSN Orders 'Baggage' Spinoff; Jerry Springer To Return As Host
- Mark Feuerstein Joins Showtime's 'Nurse Jackie'; Nick Clifford In VH1's 'Hindsight'
- Rosie's Return Snares Big Ratings For 'The View'
- NBC Finishes No. 1 In 18-49 Demo For 2013-14 Primetime Season