MIPCOM UPDATE: The video of Miramax CEO Mike Lang’s keynote at the Media Mastermind kickoff today is below, including his chat with Neflix’s Ted Sarandos. The two companies have recently partnered up on the digital side, and the studio is in town to drum up worldwide sales for its content in both film and TV.
PREVIOUS: Ted Sarandos, chief content officer of Netflix, announced in Cannes this afternoon that Netflix is adding Norwegian-produced TV show Lilyhammer to its original programming lineup. Stevie Van Zandt — who so memorably played mob consigliore Silvio Dante in The Sopranos — plays a Mafioso who testified against his former boss in New York and winds up relocated to the Norwegian countryside as part of the Witness Protection Program. Lilyhammer will premiere on Netflix in early 2012, with Netflix acquiring the 8 episodes from the show’s first season as well as the upcoming 8-episode second season. Sarandos, who was being interviewed by Miramax CEO Mike Lang, said that 60% of viewing on Netflix’s newly separated streaming business is for TV episodes, with Mad Men and Breaking Bad being most popular. Deadline understands that Netflix, which is on the hunt for original programming, has also had talks about reviving Arrested Development with 20th Century Fox TV. Netflix surprised Hollywood in March by outbidding major TV networks for the rights to the David Fincher/Kevin Spacey drama House Of Cards.
Lang, meanwhile, said that Miramax is talking to potential partners around the world about the distributor having its own cable network showing the 700 movies in its archives. Miramax signed a long-term deal for its content with Netflix in May, and is partnering with Facebook to launch Miramax Experience, an app that will allow users worldwide to watch its movies. Lang was keen to talk up how Miramax is reinventing itself as an anytime, anywhere distributor. “In a way I’d like to believe our company is a bit more Silicon Valley than Hollywood in that respect,” he said.
Netflix angered consumers in July when the company said it would split its video-streaming and DVD-rental services — increasing prices by 60% for those who wanted to continue to have both. Asked as to the thinking behind the move, Sarandos said, “As we become a global brand, and a streaming global brand, the DVD-by-mail business is strictly U.S. and domestic.”
Sarandos said that Netflix was looking for global rights for movies and TV shows, rather than U.S.-only deals like its Starz agreement. He also talked about promoting TV shows that are popular in one territory to Netflix’s global viewers. What kind of shows would he be looking for? “If you want to see what people really want, look at what they’re stealing,” he said.