Disney announced today it has reached an agreement to launch a free-to-air ad-supported Disney Channel in Russia early next year. The joint venture with media holding company UTH Russia will see UTH’s Seven TV channel become Disney Channel, with Disney owning a 49% stake and UTH 51%. At launch, the network will reach about 40 million households, or about 75% of the measured audience in Russia. It will feature family programming including Disney’s signature shows as well as original Russian content. The move comes after a similar effort by Disney was blocked in 2008; the Wall Street Journal reported that Russian regulators OK’d this one after Disney boss Bob Iger met with Russian Prime Minister Vladimir Putin. “He endorsed the partners that we’re working with and the strategy,” Iger told the WSJ about the meeting. When it launches, it will be the 101st network in Disney Channels Worldwide’s group that currently reaches 325 million households globally.
Disney Channel To Launch In Russia
Trending Now on Deadline
'Ouija' May Scare Up $20M, 'John Wick,' No. 2 With A Bullet, Bill Murray Graces 'St. Vincent' In Box Office Weekend
More From Team
- UPDATE: Warner Bros Moves Up 'Entourage' Release By A Week
- Terry Keenan Dead: Longtime Business Reporter-Anchor At CNN, CNBC & Fox News
- Film Independent Spirit Awards 2015 To Be Broadcast Live On IFC
- Lyndsy Fonseca Joins 'Marvel's Agent Carter'
- Jim Parsons To Star In Animated 'Elf' Holiday Special On NBC
- 'Madam Secretary' Coming To U.K. On Sky Living; NBCUniversal International Television Production Pacts With TV3 Group Ireland…