The news is surprising because for a long while now this has been a lousy economic climate to do any initial public offering. But Bloomberg is reporting that Hulu’s owners News Corp, Walt Disney Company, and Providence Equity Partners (Comcast had to divest when it bought NBCUniversal) may reconsider the IPO idea after their abrupt decision to cancel the online content site’s sales auction. Hulu had plans for an IPO last year that envisioned a $2 billion value to help the site compete with Netflix and Amazon. The end of the auction also may lead to conversations about buying out stakes in Hulu held by members of senior management, according to the Wall Street Journal.