Veteran PR executive Trisha Cardoso is finalizing a deal for the top PR post at CBS Corp-owned Showtime, vacated by Richard Licata who recently left to join his former boss Robert Greenblatt as EVP communications for NBC Entertainment. The search for Licata’s replacement was led by Showtime entertainment president David Nevins, who has known Cardoso for a long time.
For Cardoso, who had been consulting for the past several years, this marks a return to Showtime, where she started her PR career in the 1980s. Cardoso, who only recently returned to publicity full-time after taking time off to raise her kid, worked as VP media relations for the Paramount Television Group in the 1990s, reporting to John Wentworth, now EVP communications for CBS TV Distribution. During her stint, she also got to know CBS’ top PR executive Chris Ender, who now oversees publicity for all of CBS Corp.’s West Coast entities, including Showtime. Before that, Cardoso was VP entertainment marketing for PR firm Burson-Marsteller where her accounts included the Paramount series Cheers, Frasier and Wings; Universal’s Northern Exposure and Law & Order; 20th TV’s L.A. Law; and Aaron Spelling’s Melrose Place. Cardoso joined Burson-Marsteller in 1991 when the firm acquired Mahoney Communications, where she was director of television and worked on such series as Dynasty and thirtysomething. Before that, Cardoso worked in the public relations group of Showtime Networks, assisting on PR campaigns for telefilms, comedy series and music and variety specials, including It’s Garry Shandling’s Show, Brothers and Dionne Warwick and Friends.