PR veteran Zach Rosenfield is returning to entertainment publicity, joining entertainment PR and marketing firm Prodigy Public Relations as EVP, Television and Sports Entertainment. This marks the PR firm’s expansion into those areas. He will work with Prodigy’s President & CEO Erik Bright, who Rosenfield previously served alongside as principal partner at Insignia PR. On the TV side, Rosenfield’s focus will be on expanding representation of scripted and non-scripted material, writer/executive producers, series showrunners, and physical production. In the past, he has represented Josh Schwartz and Shonda Rhimes, Endemol Entertainment, Big Brother, Fear Factor, Paula Abdul and Tom Green, among others. Over the past four years, Rosenfield oversaw the day-to-day website business of sports information company AccuScore while also serving as company spokesperson. Previously, he was Head of Entertainment at Fifteen Minutes Public Relations. Prodigy PR recently was at the Toronto Film Festival representing Hysteria, Frederick Wiseman’s Crazy Horse, and Nick Broomfield’s Sarah Palin: You Betcha!