Fox Broadcasting entertainment president Kevin Reilly will give the keynote address Oct. 4 to headline the Media Mastermind presentations at MIPCOM, the annual TV content confab that runs Oct. 3-6 in Cannes. Organizers said his speech will explore what it takes to develop and nurture successful television series and the challenges and opportunities of an evolving media landscape. Said Reilly: “Part of what I hope to do here is to discuss how to be mindful of the rules, but not fearful of breaking them. In this business, you need to know how to break the fundamentals and encourage a creator to go to the edge. Some of the best work comes when we break the rules.”