Trisha Cardoso Lands Top Showtime PR Job
Showtime Networks today announced the appointment of veteran PR executive Trisha Cardoso to the top communications post of EVP, Corporate Communications. Cardoso succeeds Richard Licata who departed last night to join his former boss Robert Greenblatt as EVP communications for NBC Entertainment. In her new role, Cardoso, who started her professional career in Showtime’s PR department 2 decades ago, will oversee Showtime Networks’ programming publicity, media and talent relations, events, corporate branding and public relations. She will also serve as the company’s chief press officer and as communications liaison with parent company CBS Corp.
Cardoso is not a straight-forward choice for the job as she doesn’t come from another network or studio. The former SVP publicity for Paramount Network TV spent the past eight years outside of the spotlight, managing her own strategic consulting firm while also raising her daughter. Cardoso oversaw crisis communications, lifestyle marketing, media relations and social media outreach for a wide range of clients, including the Hollywood-centric ICM, series Two and a Half Men, producers James Burrows and Chuck Lorre, as well as non-entertainment entities the California State Summer School for the Arts, the African nation of Gabon, The Turks & Caicos International Film Festival, Hudson Jeans, and the five-star luxury resort Pelican Hill in Newport Beach. It was actually Cardoso’s unorthodox background that appealed to Showtime’s entertainment president David Nevins who led the search for Licata’s replacement. “My goal was to find someone creatively inspired and strategically focused, who could also bring a big picture perspective,” he said. “I’ve known and respected Trisha for many years, and when you combine her broad experience in such varied facets of the communications business with her extensive background in entertainment media relations, you have a very formidable leader for our already top-notch communications department.”
Showtime’s Robin McMillan, SVP, Public Relations, will continue to oversee consumer public relations teams on both coasts. Johanna Fuentes, VP, Corporate Public Relations, will continue to manage corporate trade and business media relations. Both will report to Cardoso.
As SVP of Advertising, Publicity and Promotion for Paramount TV, Cardoso oversaw trade, consumer media, award campaigns, and cross-promotions for all series, including juggernaut Frasier. Before joining Paramount in 1993 as VP, Media Relations, she was VP, Entertainment Marketing for Burson-Marsteller, where she oversaw media campaigns for Coca Cola, The Grammys, the Golden Globe and series Northern Exposure and Cheers. She joined Burson-Marsteller in 1991, and had previously been Director of Television for Mahoney Communications.