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I think the SPE folks are very smart premiering these on their own site with their own embedded player.
I just wish it worked.
Sony has apparently never heard of Youtube.
It is on YouTube as well. But it shouldn’t have to be. Sony is ahead of the curve here. Using their own servers and their own embedded player that can be posted on sites like this but links back to their website instead of YouTube is the right strategy – even if the execution is a bit of a failure here. A trailer is an ad itself. Why would you want it ruined with banner and popup ads for other crap? Some sites even make you watch a 30 second commercial before watching the trailer! How can so many online marketing people be cool with something like that? And why would they want it degraded by random websites re-encoding it with horrible quality standards. Sony’s strategy is right. Premiering a movie trailer is a big deal and it shouldn’t be thrown around the web like some swag websites use to sell other advertising. It cheapens the product. In fact I’d almost go as far to say that trailers should be premiered only theatrically at first. I used to look forward to seeing trailers when I go to the theater. Now I know I’ve already seen them all online. You’re not going to blow anyone away and get them as excited to see the movie if they’re sitting at their desk at work watching it in a little window on a small screen with the volume turned down low. I have no connection to SPE and am not doing anything with or for them at this time. This is just something I’ve thought studios should be doing for a long time now for their own long term benefit. It’s nice to see someone else agrees with me.
This is a trailer for a fake movie, right? I knew I was being punked! Very funny. Will Ferrell comes out in the third act as Dr. Evil’s wilder and crazier brother.
Well done Gav.
Good decision to film in NYC.
Thanks Sam. Wasn’t my decision but I’ll take credit for it.
damn… been waiting forever for this trailer and was expecting something great. but alas… i’m so let down. i think DK can write his ass off… just can’t direct. this looks like a B movie. and i’m a huge JGL fan… rooting for him to become a star, but this just looks like it will appeal to a very niche market. barely.
This looks terrible.
Agreed, talent gone to waste.
Like all the talent involved, but this looks awful. Why are they remaking QUICKSILVER, the Kevin Bacon bike movie from the 80’s? Both Gordon-Levitt and Shannon are so much better than this material.
Didn’t some poor guy write this years ago and then these people ripped him off? What’s happening about that?
Yes the script was called “C.O.D.,” it was pretty terrible. I forget who wrote the original draft, Carl Ellsworth re-wrote it as RED EYE with bike messengers. “Deliver this bomb with the bike or we kill your fiance!” (he pedals furiously around town).
It literally was RED EYE beat for beat except it was a dude on a bike and not a chick on a plane.
Anyway the script was dumb, this was the far better of the two.
Hot trailer? More like hot mess. This may be the first Gordon-Levitt movie I do not want to see.
is this supposed to be a re-make of ‘quicksilver’?
Possibly the worst trailer of the year, but marketing can’t be blamed for that, as it most certainly appears as though they didn’t have much to work with. This film looks horrible.
And Joseph Gordon Levitt, for all his attributes, is not a lead man, let alone an action hero.
I’d like to see him and Justin Timberlake headline an action film. As two women. They’d be more believable.
this looks like shit they would make in the 80’s.
Damn, you people are always so harsh.
For its intended audience (boys 14-30 or whatever) I think this looks good. It certainly looks better than In Time or Abduction IMO.
Agreed. Curmudgeons be damned. Looks fun.
It’s like Hackers and Gleaming the Cube all in one… Someone just needs to say “Totally Rad Dude”
wow siiick bike tricks and one liners!
only highlight of the trailer is watching bikers get clipped by a car as they couldn’t be more annoying (or law ignorant) in the city.
Tevins – NY Times just published an article (8/20/11) about the original writer, Joe Quirk and his project, I believe was called “Ultimate Rush” …Dan H, you said the project wasn’t “great” but I think that’s beside the point don’t you? Unfortunately, copyright laws are really not set up to protect writers anymore. Maybe they never have. The reality is that writers are not protected by folks lifting your material and I’m not talking about an idea here (since we know “ideas can’t be copyrighted”)- I’m talking about actual story, character, premise lifting. It’s a mess and unfortunately the way we all look at these cases is “oh, well, sucks for the first writer.” I sure wish we could change that.
Agree. The film looks fun.
So many haters here. The film was made for young folks. Let it play and see how it comes out.
Agree, it looks fun. I love that JG Levitt looks exactly like a bike messenger.
I don’t get the anger. Cubicle rot makes people cranky, I think.
Is this shot in “real time?”
Have you seen the amount of latino kids on fixies? All the hipsters? Plus all of us normal bicycle aficionados, armchair Lance Armstrongs etc? The world is ripe for a bicycle film. In fact, when I saw those NY docu’s about messenger bikes, I thought, why hasn’t anyone turned this into a movie? I guess it’s the US, where anyone with a bike is seen as someone who just can’t afford a car… So far, us bicyclists have had to rerun Quicksilver, Breaking Away and American Flyers for the last 30 years. This will be a new welcome addition. The trailer could have been better and less divulging, but I will spend money on this just because it’s about bikes. So will every director/producer/DP/industry person in the Fireflies ride probably as well. So will the latino kids. Smart move, not boxoffice hit stuff, but will have a good afterlife.
Agreed. As a NYC cyclist, I was quite thrilled to see this preview, if at least for the subject matter. I didn’t find it nearly as awful as others here did. The entire story wasn’t divulged, thankfully. I’m glad they actually shot this in NYC instead of in Toronto and then trying to convince the 8 million of us who live in NYC that we’re watching a movie taking place in our city when we know damn well that it’s not. It’s also nice to see—FINALLY!—a Hollywood movie set in NYC that depicts the ethnic reality instead of these completely phony, all-white fantasy depictions.
I may not pay $12 to see it in the theater (unless the reviews are excellent) but I’ll enthusiastically look for it on Netflix.
This movie looks fake. Check out a real fixed gear film… “To Live & Ride in L.A.” Yes, it’s on Youtube too.