The much-hyped Hulu auction may end up a bust because “the bids are not coming in as high as (the company’s backers) hoped,” Business Insider reports. Hulu was looking for more than $2B, but the site has said that Dish Network came in at $1.9B. Google’s believed to have topped that with $4B, but that’s contingent on program licensing terms that Hulu’s owners Disney, News Corp, and Comcast apparently can’t swallow. That’s exactly the dilemma that many executives anticipated in June when Hulu put up the “for sale” sign. News Corp COO Chase Carey also indicated last month that his company would be willing to hang on to Hulu. The online video venture’s CEO Jason Kilar and Disney are believed to be the ones who are most eager to sell.
Business Insider: Low Bids Could Doom Hulu Auction
What's Hot on Deadline
Latest Film News
- Is Bollywood’s Eros International Preparing A Deal Making Campaign?
- Joe Wright In Talks To Board ‘The Lifeboat’ With Anne Hathaway, Working Title & Focus Features
- Imax Shares Leap As It Announces Hong Kong IPO Plan
- Paramount, Mary Parent To Turn ‘Beyblade’ Into Live Action Feature
- ‘The End Of The Tour’ Trailer: Jason Segel As David Foster Wallace