Forget Glenn Beck’s right-wing politics and conspiracy theories for a moment if you can: The launch today of his daily show on his new GBTV Web platform (at 5 PM ET/2 PM PT) makes this “a watershed day for the media/television industry,” BTIG analyst Rich Greenfield says. Media execs, he adds, “should be very afraid” because Beck may demonstrate how content creators can “build their brands outside the traditional content gatekeeper system with greater creative freedom and the potential for generating far more wealth over time.” Beck’s followers are giving him a strong start. The Wall Street Journal says that 230,000 people have already subscribed to GBTV — potentially giving it a bigger audience than Oprah Winfrey’s cable network OWN, which averages 156,000 viewers. GBTV costs $4.95 a month just for Beck’s two-hour daily show and $9.95 for Beck plus other programming. That suggests the former Fox News star will generate at least $13.7M a year from subscribers — and probably a lot more: At least 80,000 people already pay $9.95 a month for his “Insider” service that includes Beck’s daily radio show. All told, Greenfield figures subscribers will pay $27M a year for GBTV. And that’s before the enterprise lines up advertising. If the numbers pan out, then media execs won’t be the only people who’ll be afraid of GBTV.
Analyst: Media Execs 'Should Be Very Afraid' Of Glenn Beck's Web TV Launch
What's Hot on Deadline
Sean Spicer Says Melissa McCarthy 'Saturday Night Live' Parody "Funny"; Sean Hannity Reminds Him It's Not
'Marvel's The Defenders' Stuns Fans With Debut Episode Screening & New Trailer For Netflix Series - Comic-Con
From ‘Fauda’s Assaf Bernstein On ‘Rose Madder' To ‘The Shining’ Onstage: What’s Behind Stephen King’s Hollywood Renaissance?
Comic-Con: 'Outlander' EP Ronald D Moore Talks Seasons 3 & 4, Diana Gabaldon, 'Battlestar Galactica' & The Changing SDCC
Latest TV News
- ‘Once Upon A Time’ Debuts Opening Scene From Season 7 Revamp, Teases New LGBTQ Storyline — Comic-Con
- ‘Marvel's Iron Fist’: Raven Metzner Tapped As New Showrunner Of Netflix Series
- Linkin Park Filmed ‘Carpool Karaoke’ Episode Days Before Chester Bennington’s Death
- John Heard Dies: ‘Home Alone’ Actor Was 72
- ‘Marvel’s The Defenders’ Stuns Fans With Debut Episode Screening & New Trailer For Netflix Series…
- ‘Vikings’ Gets Trailer & Season Premiere Date – Comic-Con