LOS ANGELES (August 29, 2011) — Bumble Ward has been named Executive Vice President of Publicity in Twentieth Century Fox’s Domestic Theatrical Marketing Department, it was announced today by Oren Aviv, the studio’s President of Domestic Theatrical Marketing and Chief Marketing Officer, and Tony Sella, President, Domestic Theatrical Marketing and Chief Creative Officer. Ward will report to Aviv and Sella.
“Bumble has long been one of the industry’s most respected publicity professionals and over the past several years she has become a top social media marketing specialist,” said Aviv and Sella in a joint statement. “Her wealth of experience in both traditional and cutting edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximize the opportunities presented by the rapidly-changing media landscape.”
Ward will oversee all aspects of the studio’s domestic publicity campaigns. She will join Fox on August 30.
Commented Ward: “There is no better word than thrilled to describe how I feel about joining Oren and Tony and the amazing Fox team. I’m excited not only to be working with extraordinary and passionate filmmakers, but also that I will get to work with some of the most talented studio publicists in the industry, which was a major draw for me. I can’t wait to get started.”
Ward ran her own entertainment public relations, marketing and communications firm, Bumble Ward & Associates, providing strategic marketing and PR campaigns for corporate, motion picture, high-tech, non-profit and individual clients in film, television and media. Her clients included Quentin Tarantino, Tim Burton, Sofia Coppola, Tony Scott, Paul Thomas Anderson, DNA Studios, Freemantle Media and USC School of Cinema and Television.
In 2005, Ward closed the company to pursue her longtime interests in writing and social media marketing. Since then, she has advised various clients on developing PR and social media marketing strategies. Ward also launched a blog (MissWhistle.com), an eclectic mix of film, politics, art, books, photography, and personal memoir.
Previously, Ward was an executive at the boutique PR firms, Clein + White Public Relations and Marketing, Dennis Davidson & Associates, Andrea Jaffe & Associates, and Clein + Feldman. She was a board member of BAFTA-LA, and her company was featured in a New Yorker article, “This Is Going to Be Big.” Ward has also contributed articles, poems and short stories to Huffington Post and numerous literary magazines. She is an honors graduate of Harris Manchester College, Oxford.