Although U.S. audiences have cooled to 3D movies, overseas ticket buyers still loved the technology in 2010, a report today from IHS Screen Digest Cinema Intelligence shows. Researchers say that ticket buyers worldwide spent $6.1B on 3D movies last year, which was 19.3% of total box office. That was up from $2.5B in 2009, accounting for 8.6% of all ticket sales. But the big growth came outside the U.S.: Overseas audiences accounted for 63.9% of last year’s 3D sales, up from 53.8%. Hollywood can take credit: “The global market still is dominated by U.S. releases, which accounted for more than 90% of revenue from international 3D screens,” says Charlotte Jones, senior analyst for cinema at IHS. Japan was the biggest market after the U.S. generating gross 3D receipts of $471M from films including Fox’s Avatar, Disney’s Alice in Wonderland and Toy Story 3, and a local release Umizaru 3: The Last Message. Trailing Japan were the UK ($427.6M), France ($364.7M), and Russia ($336.5M). But on a per-capita basis, movie-goers in Colombia showed the most interest in 3D. The technology accounted for 35.6% of the country’s total box office sales. Among the least interested: Norway, where just 15.8% of ticket sales were for 3D. IHS says that moviegoers in China and Mexico saw the biggest markups for 3D tickets. Still, Mexico had the lowest average ticket price for 3D.
Report: Overseas Audiences Propelled 3D Ticket Sales In 2010
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