EXCLUSIVE: Dan Povenmire and Jeff “Swampy” Marsh, co-creators of Disney Channel’s flagship animated series Phineas and Ferb, have signed separate exclusive, multi-year, multimillion-dollar deals with Disney Television Animation. Under the pacts, the two will continue on the Emmy-winning series they created and executive produce for another season. Also as part of the deals, Povenmire and Marsh are now officially attached to the Phineas and Ferb feature being developed at Disney. The two are already working on the script. Additionally, the deals include a new pilot, likely a Phineas and Ferb spinoff, and other future development for Povenmire and Marsh, who also have a piece of the franchise’s merchandising profits.
The pacts come on the heels of the Phineas and Ferb: Across the 2nd Dimension TV movie drawing 7.6 million viewers in its debut this month to become the most-watched cable movie of the year and the third-highest-rated movie in Disney Channel history. After putting an emphasis on live-action programming for a while, Disney has renewed its focus on TV animation, which will result in the doubling of the number of animated episodes on Disney Channel, Disney XD and Disney Junior in 2012 versus 2010. A main part of Disney TV Animation’s strategy has been concentrating on “creator-driven” series. Its first success in that direction was Povenmire and Marsh’s mega hit Phineas and Ferb, which was followed by Noah Z. Jones’ Fish Hooks and others. Povenmire is with WME, Marsh with Natural Talent.