Three hours after Showtime announced earlier this afternoon its replacement for longtime marketing chief Len Fogge, NBC officially has announced Fogge’s move to NBC as new head of marketing. He will replace Adam Stotsky, who is leaving the company. Here is NBC’s release:
UNIVERSAL CITY, Calif. – August 4, 2011 — Len Fogge, former EVP, Creative, Marketing, Research, & Digital Media for Showtime Networks, has been named President, Marketing for NBC Entertainment by Robert Greenblatt, Chairman, NBC Entertainment. Fogge will be responsible for leading all strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for NBC’s Primetime, Daytime, and Late Night dayparts.
“I enjoyed a close working relationship with Len during my seven years at Showtime and I don’t believe anyone deserves more credit than him for building the subscription base to record levels or re-branding the company as one of the leading forces in cable television,” said Greenblatt. “Combining this with his extensive experience in network television, film, and theater as one of the key architects of marketing powerhouse Grey Entertainment, makes him the ideal person to help us re-build the NBC network and take it into the future. I couldn’t be happier to work again with my friend and creative partner.”
“I am so excited to be re-uniting with Bob,” Fogge said. “He is a visionary leader and the best programming executive in the business — his unique understanding of what audiences want to watch transformed Showtime into one of the most successful networks in the industry. I am deeply honored to be joining the new NBC team, and to being part of turning around the network and restoring the NBC brand to greatness.”
Adam Stotsky will be leaving his chief marketing post after an appropriate transition. “I wanted to take this opportunity to say how grateful I am to Adam who has worked tirelessly since I joined the company to insure that NBC didn’t miss a beat,” said Greenblatt. “The marketing group has delivered in many impressive ways including the launch of “The Voice,” the Upfront presentations in May, our incredibly successful summer launches, and the fall season campaigns which are all underway now. I appreciate Adam’s commitment to this company and his contributions to NBC for the last three years have been substantial.”
At Showtime, Fogge oversaw Creative, Marketing, Research & Digital Media, supervising all of the company’s creative as well as its in-house agency, Red Group. In addition, he supervised Consumer and Trade Advertising, Online and Direct Marketing, and Media and Consumer Promotions. He also oversaw Showtime Networks’ Digital Media, Research, Affiliate Communication and Program Planning and Scheduling areas. He joined the company in 1996, and under his leadership, Showtime Networks created innovative, award-winning, multi-million dollar integrated marketing, advertising and promotional campaigns for the network’s critically acclaimed hit series “Dexter,” “Weeds,” “The Big C,” “The Tudors,” “Californication,” “Nurse Jackie,” “Shameless,” and “The Borgias,” to name a few.
Fogge honed his skills in entertainment marketing during his time at Grey Entertainment, where he rose through the ranks, eventually being appointed its President. He was instrumental in building Grey into the largest entertainment advertising agency in the United States.