The Telluride Film Festival kicks off its 38th edition Friday, marking the unofficial official launch of awards season, and for the fourth consecutive year it is getting help from the the Academy of Motion Picture Arts and Sciences to do it: The Academy has granted $50,000 to underwrite the fest’s Guest Director program, which this year features musician Caetano Veloso. AMPAS has pitched in to support the past three Guest Directors Michael Ondaatje, Alexander Payne and Slavoj Zizek. “The generous support from the Academy and our ongoing partnership allows us to continue working with brilliant artists, whose film selections are sourced from film vaults across the globe, and put together a program our audience expects and deserves,” Telluride Film Festival co-director Julie Huntsinger said in announcing the funding. The fest unveils its lineup Friday.