Craig Robinson, president and general manager of KNBC, the NBC-owned TV station in Los Angeles, has been named EVP and Chief Diversity Officer for NBCUniversal. He will report directly to NBCUniversal CEO Steve Burke. Robinson takes over the role from Paula Madison, who retired from NBCUniversal in May. Robinson begins his new role on Aug. 15 and will continue to serve as KNBC’s GM until a replacement is found. Diversity has been on the front-burner at NBCU since Comcast made commitments to racial, ethnic and gender equality to help win federal regulatory approval of its $30 billion purchase of NBCU six months ago. Among the promises made were that the profile of minorities at the company would be increased and that eight independent cable networks, including four under African-American leadership, would be launched. Robinson will oversee the company’s diversity commitments, working closely with senior executives to promote these efforts throughout the organization. He will also be instrumental in guiding the company’s multiple internal affinity groups, and he will serve as a member of Comcast and NBCUniversal’s Joint Diversity Council.
Craig Robinson Tapped As EVP & Chief Diversity Officer At NBCUniversal
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
Box Office Friday: 'Guardians' Tops 2014; 'As Above/So Below' Nabs No. 3; 'Cantinflas' Es Excelente!
More From Team
- UPDATE: Abrams Artists & 'Ghost Adventures' Producer End Commissions Dispute
- Wil Wheaton Blogs His Syfy Show Is Toast
- Miranda Mayo Joins 'Pretty Little Liars'; Samm Levine In 'Selfie'
- A+E Networks Outbids Time Warner For 10% Vice Media Stake
- HBO Miniseries 'Olive Kitteridge' Sets November Premiere Dates
- UPDATE: Joan Rivers Is “Resting Comfortably”, Says Daughter Melissa