Comcast’s NBCUniversal will face a potentially serious programming and financial challenge in 2018 now that the International Olympic Committee has announced that the Winter Games that year will be held in Pyeongchang, South Korea. The media company recently agreed to pay $4.4 billion for the domestic TV rights to the four Olympics between 2014 and 2020 — even though it didn’t know where the final two would be held. Barclays Capital projected that Comcast would lose about $127 million in the 2018 games. But that calculation could look optimistic now that we know where the events will be held. The problem is the time difference: Pyeongchang is 14 hours ahead of New York in the winter. That likely means NBC will have few, or no, popular events that it can broadcast live in prime time. The Winter Games in 2014 will be in Sochi, Russia, and the summer events in 2016 will be in Rio de Janeiro.
Can NBC Make Money From The 2018 Olympics In Pyeongchang?
What's Hot on Deadline
Family-Branded Films On Fire At The B.O.: 'Beauty And The Beast' Embraces $91M; 'Power Rangers' Mighty With $41M+
'Justice League' Teaser Trailers Recruit Wonder Woman, Cyborg; They Join Batman, Aquaman & The Flash - Update
Latest TV News
- ‘Westworld’ Team On The Series’ Super-Engaged Fan Base, Music Hints & Being Part Of The Solution…
- ‘Pretty Little Liars’ Cast And EPs Talk “Huge Twist” And Final Episodes – PaleyFest
- Dan Aykroyd, Griffin Dunne Remember Carrie & Debbie, “Beloved Showboats”
- NCAA Basketball Tops Friday Ratings; ‘The Originals’, ‘Sleepy Hollow’ Tick Up In Demo
- Conservative PAC TV Spots Prematurely Thank GOP For Defeating Obamacare
- Bill Maher Gets No Smiles From Tyranny Expert: “I’m Not Going To Laugh At Any Of That”