Comcast’s NBCUniversal will face a potentially serious programming and financial challenge in 2018 now that the International Olympic Committee has announced that the Winter Games that year will be held in Pyeongchang, South Korea. The media company recently agreed to pay $4.4 billion for the domestic TV rights to the four Olympics between 2014 and 2020 — even though it didn’t know where the final two would be held. Barclays Capital projected that Comcast would lose about $127 million in the 2018 games. But that calculation could look optimistic now that we know where the events will be held. The problem is the time difference: Pyeongchang is 14 hours ahead of New York in the winter. That likely means NBC will have few, or no, popular events that it can broadcast live in prime time. The Winter Games in 2014 will be in Sochi, Russia, and the summer events in 2016 will be in Rio de Janeiro.
Can NBC Make Money From The 2018 Olympics In Pyeongchang?
What's Hot on Deadline
'Kung Fu Panda 3' Rules Soft Super Bowl Weekend; Auds Give $11M & Thumb Down 'Caesar' - Saturday AM Update
'Star Wars: The Force Awakens' Reaches Unprecedented Height At Domestic B.O. With $900M, $2B Worldwide
Paramount Lands 'Conquest'; Plan To Re-Team 'The Revenant's Leonardo DiCaprio And Scribe Mark L. Smith
Latest TV News
- Annie Awards Livestream & Winners List – Updated Live
- DGA Award Winners List – Live
- Deadline’s DGA Awards Live Blog
- GOP Debate Live Blog: Return Of The Donald & Do Or Die For Some
- ‘Sleepy Hollow’ Ratings Return Up, ‘Shark Tank’ Down & ‘Grimm’ Rises
- Diversity Debate Underscores 2016 NAACP Image Awards As Oscar Snubs Win Big