Lionsgate is reorganizing its Theatrical Publicity department under EVP Theatrical Publicity Julie Fontaine, whom the studio scooped up from Disney back in March. Under the new structure, films on Lionsgate’s slate will be divided between two project teams to drive all PR initiatives. One of those teams will be led by VP National Publicity Jennifer Peterson, who has just joined the company from Walt Disney Studios Motion Picture Marketing, where she had worked since 2001 shepherding domestic PR on such films as Alice In Wonderland and Toy Story 3. The other team will be led by newly promoted VP National Publicity Jamie Blois, previously Executive Director of National Publicity and a key part of the strategy for the studio’s Tyler Perry franchise. Todd Nickels will continue to spearhead Lionsgate’s New York-based theatrical publicity as SVP National Publicity and will work with both teams.
Corporate PR initiatives will be overseen by Fontaine and managed by former VP National Publicity Kate Hubin Piliero, who has been upped to VP Corporate Communications for the film division. Matthew Clasby has been tapped as VP Theatrical Promotions and will oversee publicity-driven promotions, special events, trade shows and conventions. Aubrey McClure will continue in her role as SVP Promotions, Licensing and Merchandising.