Lenny Beckerman, who spent 11 years at Anonymous Content, has joined Hello and Company, a commercials/music house that reps 20 directors in that space and wants to move into film and small-screen opportunities. Beckerman becomes head of film and television. Beckerman produced Tony Kaye’s documentary Lake of Fire and is the exec producer of Andrew Douglas’ UWANTME2KILLHIM, which begins production in mid-July. At Hello and Company, Beckerman will have a discretionary fund to acquire material, and the goal is to package and produce film and TV projects with Hello partners Michael Karbelnikoff and Graham Henman.