Comcast is continuing to mull what to do with all of its NBCUniversal assets. The latest example: The Wall Street Journal reports today that NBCU is in talks with mixed-martial arts league Ultimate Fighting Championship to take a controlling stake in the company’s struggling G4 cable network. The league is looking for an outlet to promote its sport to a growing fan base of young men, the exact target demographic of G4, which focuses on gaming and gadgets but is struggling ratings-wise and recently was dropped by DirecTV. It makes sense — UFC has a distribution deal with Spike TV that expires at year’s end and already shows events on Comcast’s Versus network — but NBCU should watch out for that backlash: It has added wrestling programming to its Syfy channel, sparking complaints from fans angry that their core sci-fi programming is being pushed aside.
Is Comcast Selling Stake In G4 Network?
What's Hot on Deadline
'Kingsman: The Golden Circle' Still Gunning For $40M+; 'Ninjago' Dulls Blades To $22M+; 'Friend Request' A Loner With $1.7M
Divorce Comedy With Royal Family Twist From Meghan Markle's Ex-Husband Trevor Engelson Set At Fox With Big Commitment
Latest TV News
- ‘Overtime’ Revelation: Barney Frank Tells Bill Maher His Cousin Was A Stooge
- ‘Real Time’: Bob Costas Proposes Solution To NFL’s Anthem Problem
- CAA Head Of TV Literary Ryan Ly Exits
- Disney And Altice Trade Jabs As Carriage Contract Deadline Looms
- ‘The Exorcist’ Reveals Biting New Photos + Key Art Ahead Of Season 2 Premiere
- Two Comedy Projects From Mike Schur, Including Jeffrey Seller-Produced Musical, Set At NBC With Big Commitments