Comcast is continuing to mull what to do with all of its NBCUniversal assets. The latest example: The Wall Street Journal reports today that NBCU is in talks with mixed-martial arts league Ultimate Fighting Championship to take a controlling stake in the company’s struggling G4 cable network. The league is looking for an outlet to promote its sport to a growing fan base of young men, the exact target demographic of G4, which focuses on gaming and gadgets but is struggling ratings-wise and recently was dropped by DirecTV. It makes sense — UFC has a distribution deal with Spike TV that expires at year’s end and already shows events on Comcast’s Versus network — but NBCU should watch out for that backlash: It has added wrestling programming to its Syfy channel, sparking complaints from fans angry that their core sci-fi programming is being pushed aside.
Is Comcast Selling Stake In G4 Network?
What's Hot on Deadline
Oscar Nominees Luncheon: Contenders Told To Submit List Of "Thank Yous" In Advance As Event Draws Huge Crowd
Latest TV News
- Samantha Bee’s ‘Full Frontal’ With Turtle-Chomping Alligator Debuts On TBS – Review
- Samantha Bee Trashes White House Race In ‘Full Frontal’ Debut
- Citing Health Condition, Lena Dunham To Sit Out ‘Girls’ Season 5 Press
- Matt LeBlanc To Star In Jeff & Jackie Filgo CBS Comedy Pilot, James Burrows To Direct
- ‘Angel From Hell’ Pulled From CBS’ Schedule, To Be Replaced By ‘2 Broke Girls’
- CBS Orders Small-Town Family Comedy Pilot From Stephnie Weir & Greg Garcia