Comcast is continuing to mull what to do with all of its NBCUniversal assets. The latest example: The Wall Street Journal reports today that NBCU is in talks with mixed-martial arts league Ultimate Fighting Championship to take a controlling stake in the company’s struggling G4 cable network. The league is looking for an outlet to promote its sport to a growing fan base of young men, the exact target demographic of G4, which focuses on gaming and gadgets but is struggling ratings-wise and recently was dropped by DirecTV. It makes sense — UFC has a distribution deal with Spike TV that expires at year’s end and already shows events on Comcast’s Versus network — but NBCU should watch out for that backlash: It has added wrestling programming to its Syfy channel, sparking complaints from fans angry that their core sci-fi programming is being pushed aside.
Is Comcast Selling Stake In G4 Network?
What's Hot on Deadline
'Me And Earl And The Dying Girl' Takes Top Dramatic Honors At Sundance; Is It The Next 'Whiplash'? - Winners List
ADG Awards: 'Birdman', 'Grand Budapest Hotel', & 'Guardians' Take Top Film Prizes - 'Game Of Thrones', 'True Detective Among TV Winners
More From Team
- ‘Jurassic World’ Super Bowl Ad Includes New Footage
- Fox Runs Ad For ‘Unfinished Business’ On Super Bowl Pregame Show
- Super Bowl 2015 Live Blog: Watching The Other Game
- ADG Awards: ‘Birdman’, ‘Grand Budapest Hotel’, & ‘Guardians’ Take Top Film Prizes – ‘Game Of Thrones’, ‘True Detective Among…
- 42nd Annual Annie Awards – Live Stream
- Sundance Film Festival Awards – Live Stream