CBS executives tried to have it all in their upfront presentation today, telling advertisers that the network effectively reaches a mass audience, young adults and fans of digital media. CEO Les Moonves said that “the economy continues to rebound” and “advertising is back.” He said that auto, retail, finance and technology companies — all major TV advertisers — are doing especially well. CBS Entertainment President Nina Tassler added that the network has 100 million fans on Facebook and Twitter. “That’s one hell of a water cooler,” she said. But they didn’t provide much additional data to make their case — in line with other network presentations this week.
Upfronts: CBS Says It Covers All Ad Bases
What's Hot on Deadline
‘Boyhood’, 'Grand Budapest', 'Lego Movie' Score Big At 65th ACE Eddie Awards -- Complete Winners List
Bryan Cranston & David Shore's ‘Sneaky Pete’, Civil Rights Crime Drama From Rene Balcer Get CBS Pilot Orders
More From Lieberman
- Why Wall Street Remains Wary About Viacom
- Are Advertisers Getting Ready To Leave The Super Bowl Party?
- Univision Extends CEO Randy Falco’s Contract To 2018
- Nickelodeon Developing A Direct-To-Consumer Subscription Service
- Viacom Q4 Revenues Miss Expectations With 6% Drop In U.S. Ad Sales
- NBC (Finally) Sells Out Super Bowl Ad Inventory