Rapper/producer/entrepreneur Pharrell Williams has been tapped as creative director of Karmaloop TV, a network set to launch later this year that looks to target the tech- and trend-savvy 18-34 demographic. Karmaloop, an online streetwear retailer, launched a broadband entertainment network in 2008, and its now has a popular YouTube channel. It’s next target is a network, funded partly by Insight Venture Partners and spearheaded by former AMC president Katie McEnroe; it also has an equity and representation deal with UTA. “Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today,” Karmaloop CEO Greg Selkoe said. “We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.” The Grammy-winning Williams will take an equity stake in the venture.
Pharrell Williams Named Creative Director Of Karmaloop TV
What's Hot on Deadline
'Compton' Fends Off 'War Room' From No. 1, But Alex Kendrick Film Overperforms At No. 2 - Sunday AM Update
Richard Pryor Pic Set; Oprah Winfrey To Play His Brothel-Owner Grandma, Eddie Murphy "Uncle" Buck, Mike Epps And Kate Hudson As Pryor And Wife Jennifer
Bert Fields Talks Disney Ban, George Lucas, James Cameron, Harvey Weinstein, Napoleon & The Next Big Thing