Rapper/producer/entrepreneur Pharrell Williams has been tapped as creative director of Karmaloop TV, a network set to launch later this year that looks to target the tech- and trend-savvy 18-34 demographic. Karmaloop, an online streetwear retailer, launched a broadband entertainment network in 2008, and its now has a popular YouTube channel. It’s next target is a network, funded partly by Insight Venture Partners and spearheaded by former AMC president Katie McEnroe; it also has an equity and representation deal with UTA. “Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today,” Karmaloop CEO Greg Selkoe said. “We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.” The Grammy-winning Williams will take an equity stake in the venture.
Pharrell Williams Named Creative Director Of Karmaloop TV
Trending Now on Deadline
'Black-ish', 'Grey's Anatomy', 'Castle', 'The Goldbergs', 'Modern Family', 'Once Upon A Time' & Others Get Extra Episodes At ABC
More From Team
- Film Independent Spirit Awards 2015 To Be Broadcast Live On IFC
- Lyndsy Fonseca Joins 'Marvel's Agent Carter'
- Jim Parsons To Star In Animated 'Elf' Holiday Special On NBC
- 'Madam Secretary' Coming To U.K. On Sky Living; NBCUniversal International Television Production Pacts With TV3 Group Ireland…
- 'High Profits': New CNN Series Profiles Colorado Pot Business Owners
- Mary McCormack & Alicia Witt Join 'House Of Lies'; Lindsey Gort In 'Self Promotion'