Rapper/producer/entrepreneur Pharrell Williams has been tapped as creative director of Karmaloop TV, a network set to launch later this year that looks to target the tech- and trend-savvy 18-34 demographic. Karmaloop, an online streetwear retailer, launched a broadband entertainment network in 2008, and its now has a popular YouTube channel. It’s next target is a network, funded partly by Insight Venture Partners and spearheaded by former AMC president Katie McEnroe; it also has an equity and representation deal with UTA. “Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today,” Karmaloop CEO Greg Selkoe said. “We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.” The Grammy-winning Williams will take an equity stake in the venture.
Pharrell Williams Named Creative Director Of Karmaloop TV
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
UPDATE: 'Cops' Bryce Dion Killed By Friendly Fire In Omaha While Filming Response To Wendy's Robbery
More From Team
- Hot Trailer: Jon Stewart's 'Rosewater'
- David Hyde Pierce Joins 'The Good Wife' In Recurring Role
- TNT's 'Proof', Netflix's 'Narcos' & Amazon Pilot 'Man In The High Castle' Add Cast
- UPDATE: Joan Rivers Updated To “Stable” After Being Rushed To Hospital
- Academy Unveils 2014 Governors Awards: Harry Belafonte, Jean-Claude Carrière, Hayao Miyazaki, Maureen O'Hara