Investors are jumping on the anti-3D bandwagon as the weekend’s lackluster sales of 3D tickets for DreamWorks Animation’s Kung Fu Panda 2 seemed to confirm that audiences are fed up with the higher prices exhibitors are charging for the immersive visual experience. Shares of 3D technology company RealD were down 12% in mid-day trading to $27 — amounting to a 23% decline over the last two weeks. Even with the drop, RealD shares are up nearly 40% from this time last year. Investors appear to be more disenchanted with DreamWorks Animation, which is making all of its films in 3D. Its shares were off 3.3% at midday to about $24 — which is down nearly 20% vs this time last year. 3D tickets accounted for about 45% of Panda‘s domestic box office revenues. By contrast, last year DreamWorks Animation’s Shrek Forever After generated 60% of its opening-weekend revenues from 3D, even though it was on 343 fewer 3D screens, Lazard Capital Markets analyst Barton Crockett notes. Wall Street’s most vocal critic of 3D — BTIG’s Richard Greenfield — reiterated his “sell” recommendation for DreamWorks Animation and lowered his 2011 earnings estimate for the company to $1.54 a share, from $1.81. The company’s movies “have not lived up to expectations and the global DVD market is in a free fall as consumers continue to shift from buying to renting,” he wrote in a report.
'Kung Fu Panda 2' Kicks Up Anti-3D Sentiment On Wall Street
What's Hot on Deadline
‘Sherlock’ Creators & Cast On Season 4 Finale's Thrills & Heart; Is This Really ‘The Final Problem’ For The Baker Street Boys?
'Hidden Figures' Calculates $25M+ Weekend, But Why Are So Many Movies Bombing Over MLK? - Monday AM Update
Latest Film News
- ‘Tower’ Survivors Embrace Animation Approach, Director Keith Maitland Says – TCA
- Isabelle Huppert Adds Another Honor As Oscar Noms Loom
- Gerald Levin To Donald Trump On Rep. John Lewis: Have You No Sense Of Decency, Sir?
- ‘Hidden Figures’ Calculates $25M+ Weekend, But Why Are So Many Movies Bombing Over MLK? – Monday AM Update
- Cannes Film Festival Re-Elects Pierre Lescure As President; Lionsgate Inks Deals For ‘Kicking & Screaming’…
- Oprah Winfrey, Van Jones & Ava DuVernay Talk Politics At Netflix Exec’s Home