For years, Family Guy producers had been asking for, sometimes even demanding, Academy votes in the show’s Emmy mailers. They’ve now switched to begging. Following Stewie’s turn as President Obama under the Vote For Change! slogan in the 2009 mailer and Peter Griffin’s cover boy stint last year as the girl from Precious with the motto Vote For Us Or You’re Racist, it’s Stewie in the spotlight again. But gone is the cockiness, as the sad-looking prodigy is staring at the spider web-filled Family Guy trophy case.
Now in its ninth season, Family Guy has yet to win a best series Emmy. It was nominated four times for best animated series and once, in 2009, for best comedy series. That year, Family Guy creator Seth MacFarlane famously pulled the show from the animation field to go against its live-action brethren in the top comedy series category. It worked, as Family Guy in 2009 became the first animated series in 48 years to nab a best comedy series nomination. The previous series to accomplish that was none other than The Flintstones, the Hanna-Barbera classic that MacFarlane is rebooting for a 2013 launch.
After landing the landmark best comedy series nomination in 2009, Family Guy stirred controversy with the second phase of its Emmy campaign, which included staff writer Patrick Meighan breaking protocol by sending an email to TV Academy members begging them to vote for his show and the show producing six videos attacking its fellow best comedy series nominees. After coming up short last year with no best series nomination, the Family Guy team is trying a more subtle approach this year … sort of. While going for the sympathy vote on the cover, the show is back to its trademark over-the-top self-deprecating sense of entitlement inside: “We paid for a Golden Globe and didn’t get it, so we’re owed an award.”