NBC made a big headline at its upfront presentation today regarding Donald Trump. Trump took the stage to deliver the news: “After getting so many calls from (top NBC executives), I’ve decided that we are going to continue onward with Celebrity Apprentice. I will not be running for president, as much as I’d like to, and I want to thank everybody very much,” he said. “This will be our 12th season, and I have to say, I love Celebrity Apprentice.” Over the past few months, Trump had been publicly flirting with the idea of running for president. At some point, he mulled announcing his final decision on the season finale of Celebrity Apprentice but then scrapped that idea. Just yesterday, NBC entertainment chairman Bob Greenblatt said on a conference call that NBC was working on plans to replace Trump on The Apprentice should he decide to run. After Trump’s statement, which drew big applause from the audience of ad buyers, Greenblatt quipped, “Every network wants to make news at its upfront. Try topping that!” UPDATE: At NBC’s lunch after the presentation, I heard that Trump informed NBC brass on Friday that he wanted to come to the upfront. Greenblatt told me that the network executives had a hunch that he might announce that he would stay on The Apprentice but didn’t know for sure until this morning.
Donald Trump Announces He Won't Run For President And Will Return To 'Apprentice'
What's Hot on Deadline
Bravo Unveils Unscripted Slate With 6 New & 18 Returning Series; More 'Real Housewives' & 'Vanderpump Rules'
M Night Shyamalan Unveils 'Glass': 'Unbreakable' & 'Split' Sequel To Star Bruce Willis, Samuel L Jackson, James McAvoy
Mindy Kaling & 3 Arts Option Alyssa Mastromonaco White House Memoir 'Who Thought This Was A Good Idea?' For TV
Latest TV News
- ‘Z: The Beginning Of Everything’ Renewed For Season 2 By Amazon
- Sean Hannity Could Leave Fox News If Murdochs Don’t Back Besieged Co-Prez Bill Shine
- ‘Dear White People’ Review: TV Series Based Movie Is Funny & Moving
- ‘Bachelor’ Alum Chris Soules’ Lawyers Insist He Didn’t Leave Scene Of Fatal Accident
- BET Greenlights New Series From Kevin Hart, Steve Harvey, Wanda Sykes & More – Upfronts
- Warner Bros. TV Ups Peter Girardi To Dual EVP Roles