NBC made a big headline at its upfront presentation today regarding Donald Trump. Trump took the stage to deliver the news: “After getting so many calls from (top NBC executives), I’ve decided that we are going to continue onward with Celebrity Apprentice. I will not be running for president, as much as I’d like to, and I want to thank everybody very much,” he said. “This will be our 12th season, and I have to say, I love Celebrity Apprentice.” Over the past few months, Trump had been publicly flirting with the idea of running for president. At some point, he mulled announcing his final decision on the season finale of Celebrity Apprentice but then scrapped that idea. Just yesterday, NBC entertainment chairman Bob Greenblatt said on a conference call that NBC was working on plans to replace Trump on The Apprentice should he decide to run. After Trump’s statement, which drew big applause from the audience of ad buyers, Greenblatt quipped, “Every network wants to make news at its upfront. Try topping that!” UPDATE: At NBC’s lunch after the presentation, I heard that Trump informed NBC brass on Friday that he wanted to come to the upfront. Greenblatt told me that the network executives had a hunch that he might announce that he would stay on The Apprentice but didn’t know for sure until this morning.
Donald Trump Announces He Won't Run For President And Will Return To 'Apprentice'
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
More From Andreeva
- ABC Buys Family Comedy From Eric Falconer & Greg Garcia
- VH1 Orders 'T.I.& Tiny: The Family Hustle' Spinoff Series Starring Tiny & Shekinah
- CBS Buys Medical Drama From Sarah Watson & Jason Katims As Put Pilot
- Amblin TV Preps 'Minority Report' Series With 'Godzilla' Writer
- GSN Renews 'It Takes A Church' & 'The Chase'