ENGLEWOOD, Colo., May 2, 2011 — DISH Network Corporation (NASDAQ: DISH) announced today that Michael Kelly has been named president of its subsidiary, Blockbuster L.L.C. DISH Network completed the purchase of Blockbuster’s assets last week. “Blockbuster can offer more movies to consumers in more ways than any other distributor,” Kelly said. “I am excited to work with Blockbuster’s dedicated employees and franchisees around the world to reinvigorate the iconic Blockbuster brand and allow consumers easier access to enjoy the more than 125,000 movie and game titles available from Blockbuster’s neighborhood stores, by-mail service and digital library.”

“Michael was the visionary behind our acquisition of Blockbuster,” said Charlie Ergen, chairman and CEO of DISH Network. “His leadership will be key to returning Blockbuster to profitability and improving the experience we offer to consumers across the U.S. and globally.”

Until today’s announcement, Kelly served as executive vice president of DISH Network’s Commercial Services division as well as both the Direct Sales and Media Sales organizations. Kelly had previously served in various executive positions for DISH Network, including management of field service, customer care operations and strategic initiatives. His company, Kelly Broadcasting Systems, a leader in distributing international radio and television programming in the United States, was acquired by DISH Network in 2000.