Verve, the upstart lit agency hatched by Bryan Besser, Bill Weinstein and Adam Levine in January 2010, today made its first agent promotion from within by giving Rob Herting his dealmaker stripes. They made it memorable, with help from Summit production chief Erik Feig. The partners set a meeting with screenwriter clients Jon & Erich Hoeber to discuss titles for the sequel to Red. They told the entire company that Summit was forcing a title the duo didn’t like, and challenged everyone to coming into the conference room ready to pitch. They got Feig on the speakerphone and went right to Herting. After he floated his idea, Herting was asked by Feig who he was. When Herting said he was an assistant, Feig told the room: “Guys? What are you doing? I really like this idea. This kid should obviously be an agent.” The Verve partners who set the whole thing up then promoted him on the spot. Herting, a hockey player at the University of Connecticut, started in the Endeavor mailroom, worked for Tom Strickler, Weinstein, Levine and Sharon Jackson, and then left with the partners when they formed Verve.
Verve Makes Agency's First Dealmaker Promotion With Help Of Summit's Erik Feig
What's Hot on Deadline
'Beauty And The Beast' Nears $700M WW; 'Kong' Has Mighty $72M China Bow, Tops $250M Offshore - International Box Office
Sean Spicer Insists Donald Trump Plugged Judge Jeanine's Show Only Because He Is Fan, "Plain And Simple"
Latest Film News
- WGA West's Board Votes Tonight On Whether To Send Strike-Authorization Ballots To Members
- Paramount Sets Release Dates For ‘Suburbicon’, ‘Action Point’ & ‘A Quiet Place…
- Amber Heard Attached To Star In ‘The Kind Worth Killing’
- No. 9 ‘Fantastic Beasts’ Box Office Profits – 2016 Most Valuable Movie Blockbuster Tournament
- No. 10 ‘Suicide Squad’ Box Office Profits – 2016 Most Valuable Movie Blockbuster Tournament
- Lionsgate Teams With Roadside For Jake Gyllenhaal Boston Marathon Bombing Drama ‘Stronger’; September Bow Planned