Cosmopolitan Magazine has formed a creative partnership with management/production company Mosaic, designed to expand the womens’ magazine brand into scripted and non-scripted film and television. Part of that will be hatching option deals for articles in the Hearst-owned magazine that has a 3 million monthly circulation. Numerous magazines and book publishers have aligned with managers and agents to participate in movie projects like The New York Times, which has had ICM broker 30 deals in four years. The knee-jerk suspicion would be to wonder if we’ll be seeing movies like 75 Sex Moves Men Crave, which is the lead cover line of the May issue. Actually, Cosmo editor Kate White said the priority is exploiting the brand more than the articles.
“We get asked often to be involved in a variety of different shows,” she told Deadline. “I wanted to avoid a scattershot approach and come up with an umbrella strategy. Mosiac has great connections with actors, writers and producers to help us come up with scripted and unscripted programming opportunities for a brand that is iconic.” Mosaic recently made a deal to create programming with Mark Burnett, who just signed a deal with Hearst. Cosmo will be steered by Mosaic’s Dave Fleming, who is exec producer with Burnett on the new VH1 series Audrina.