EXCLUSIVE: Bunim/Murray Prods. president Gil Goldschein has renewed his contract with the reality production company behind MTV’s The Real World for four more years. He will mark his 10th anniversary at Bunim/Murray this summer.
Goldschein originally came to Bunim/Murray to start a business and legal affairs department. (Before that, the company had been using an outside counselor.) He has gradually expanded duties beyond business and legal affairs to also oversee finance, HR, production and operational aspects of the company, including greenlight authority together with chairman/co-founder Jonathan Murray. Since Bunim/Murray’s acquisition by the French company Banijay Group a year ago — a deal for which he spearheaded the negotiations — Goldschein has also been focusing on the international side of the business. In part because it is a division of a multi-national company, Bunim/Murray, which has built its business on the strength of its docu-series, is making developing big network format shows that can travel internationally a big priority. It is also making a push in scripted programming with several projects in development that target the same 18-34 demographic that the company’s reality series appeal to. Other areas Bunim/Murray is looking to expand into is male-centered reality fare, including through its partnership with Red Bull Media forged by Goldschein, as well as branded and digital entertainment. Goldschein, who previously served as COO of Bunim/Murray, recently negotiated MTV’s two-season renewal of the company’s signature series The Real World. Bunim/Murray’s series portfolio also includes Lifetime’s Project Runway and E!’s Keeping Up With the Kardashians.