SANTA MONICA, Calif., March 25, 2011 — LIONSGATE has hired veteran publicity executive Julie Fontaine to head up theatrical PR efforts at the studio, as Executive Vice President of Theatrical Publicity. The announcement was made by Lionsgate’s President of Marketing Tim Palen, who will oversee Fontaine’s implementation of all domestic PR initiatives beginning later this month. Fontaine joins the PR team at Lionsgate from her previous position as Vice President of Domestic Publicity at The Walt Disney Studios, where she oversaw media strategy for all theatrical releases. She initially transitioned to Disney from Miramax Films, where beginning in 2004 she oversaw national theatrical campaigns with a special focus on intensive grassroots promotional outreach and awards campaign strategy. In earlier roles as VP of Marketing and Publicity at Cowboy Pictures and Producer at digital media company Funny Garbage, Fontaine honed an inventive start-up mentality that has continued to serve her well in her later incarnations. She brings to her new post a broad range of experience with specialized independent films as well as mainstream commercial blockbusters. Fontaine joins in time for the release of the eleventh film in the studio’s winning Tyler Perry franchise, MADEA’S BIG HAPPY FAMILY, which will be released on April 22nd.