SANTA MONICA, CA – March 21, 2011 – Miramax today announced that Mitzi Reaugh has been appointed Senior Vice President, Strategy and Business Development, effective immediately. Reaugh will lead Miramax’s business development efforts across the company, including digital initiatives, international opportunities and business extensions. She will report to Steve Schoch, Miramax’s CFO. Prior to joining Miramax, Reaugh was Senior Vice President of Client Solutions for The Nielsen Company. Previously, Reaugh served for four years with NBC Universal, most recently as General Manager of NBC Digital Health Network and prior to that as Vice President, Strategy and Business Development, where in addition to hulu, she led a number of digital growth initiatives across the company. Reaugh also held positions at McKinsey & Company as well as several Internet companies including Vendare Media.