The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday in Las Vegas. From the press release:
According to the association’s report, total cinema advertising industry revenues of CAC members –- which account for more than 90 percent of U.S. movie screens –- grew by 12.7 percent to $658,255,000 in 2010, as compared to a total of $584,067,000 in 2009. Cinema advertising grew despite a year that witnessed continued softness among other traditional media. For 2010 regional and national cinema advertising sales were up 13.9 percent compared with the previous year, accounting for 80.2 percent of the industry, with local growing 8.2 percent year over-year and accounting for 19.8 percent of the total cinema advertising market.
Top national cinema advertising categories in 2010 included Auto, Electronics, Entertainment, Financial, Communications, Consumer Packaged Goods, Health & Beauty, Soft Drinks, Military and Video Games. Additionally, growth in 2010 was attributable to increasing activity across a broad spectrum of emerging categories, from Confection & Snacks and Electronics to Insurance, Luxury Goods, Pharma, Spirits, Technology, Toys & Games and Travel & Tourism.