Simon Cowell has picked a PR agency to represent him and his upcoming Fox reality series The X Factor, signing with PMK*BNC. The bi-coastal PR agency’s chairman and CEO Cindi Berger will run the account, with PMK*BNC’s talent, TV and music departments all involved. In the representation of X Factor, PMK*BNC will work closely with Cowell’s partners on the show: Fox, FremantleMedia North America and Sony Music. PMK*BNC quietly joined Cowell’s team a couple of weeks ago and was involved in last week’s announcement of X Factor‘s $5 million dollar prize and age requirement of 12+. “I’m delighted Cindi and (CEO) Michael (Nyman) and the team at PMK*BNC are on board,” Cowell said. They’ve really hit the ground running and I love their enthusiasm and ambition for the show.” With his choice of outside PR agency Cowell is once again distinguishing him and X Factor from Fox’s American Idol where he spent 9 seasons. PR-wise, the veteran Fox series is repped by BWR. For sponsorship, Cowell went with Pepsi for X Factor, while Idol is with Coke.
PMK*BNC To Rep Simon Cowell, 'X Factor'
Trending Now on Deadline
Ferguson Grand Jury Decision: CNN & Fox News Reporters Attacked On-Air; Networks Go Live To Obama Remarks Over No Indictment - Update
Nicole Kidman & Reese Witherspoon To Star In 'Big Little Lies' Limited Series, Penned By David E. Kelley
Guest Stars Set For 'Downton Abbey' Christmas Episode; Endemol Inks With Amber TV: Global Showbiz Briefs
More From Andreeva
- Joel McHale To Produce E! Pilot About Snarky Web Comments
- Nicole Kidman & Reese Witherspoon To Star In 'Big Little Lies' Limited Series, Penned By David E. Kelley
- Viola Davis & Debra Martin Chase Produce Drama Based On Prosecutor Kym Worthy
- Parminder Nagra & Jessalyn Gilsig To Co-Star In 'Evil Men' USA Pilot
- 'Cristela' Gets Full-Season Order By ABC
- George Eads Exits 'CSI' After 15 Seasons