Simon Cowell has picked a PR agency to represent him and his upcoming Fox reality series The X Factor, signing with PMK*BNC. The bi-coastal PR agency’s chairman and CEO Cindi Berger will run the account, with PMK*BNC’s talent, TV and music departments all involved. In the representation of X Factor, PMK*BNC will work closely with Cowell’s partners on the show: Fox, FremantleMedia North America and Sony Music. PMK*BNC quietly joined Cowell’s team a couple of weeks ago and was involved in last week’s announcement of X Factor‘s $5 million dollar prize and age requirement of 12+. “I’m delighted Cindi and (CEO) Michael (Nyman) and the team at PMK*BNC are on board,” Cowell said. They’ve really hit the ground running and I love their enthusiasm and ambition for the show.” With his choice of outside PR agency Cowell is once again distinguishing him and X Factor from Fox’s American Idol where he spent 9 seasons. PR-wise, the veteran Fox series is repped by BWR. For sponsorship, Cowell went with Pepsi for X Factor, while Idol is with Coke.
PMK*BNC To Rep Simon Cowell, 'X Factor'
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
Box Office Saturday: 'Guardians' No. 1 All-Star Lord; 'As Above/So Below' Best Of Newbies; 'Cantinflas' Still Strong
More From Andreeva
- ABC Buys Medical Thriller From Janine Sherman Barrois & Aaron Kaplan
- Bob Cooper, EOne Prep Post-Apocalyptic Event Series With Book Acquisition
- Fox Buys Detective Drama Based On Australian Miniseries 'Jack Irish'
- 'The Greatest American Hero' Gets Fox Remake With Phil Lord & Chris Miller
- Jennifer Johnson Exiting 'The Following' As Showrunner, Trio Takes Over
- Enver Gjokaj & Chad Michael Murray Cast In ABC Series 'Marvel's Agent Carter'