Simon Cowell has picked a PR agency to represent him and his upcoming Fox reality series The X Factor, signing with PMK*BNC. The bi-coastal PR agency’s chairman and CEO Cindi Berger will run the account, with PMK*BNC’s talent, TV and music departments all involved. In the representation of X Factor, PMK*BNC will work closely with Cowell’s partners on the show: Fox, FremantleMedia North America and Sony Music. PMK*BNC quietly joined Cowell’s team a couple of weeks ago and was involved in last week’s announcement of X Factor‘s $5 million dollar prize and age requirement of 12+. “I’m delighted Cindi and (CEO) Michael (Nyman) and the team at PMK*BNC are on board,” Cowell said. They’ve really hit the ground running and I love their enthusiasm and ambition for the show.” With his choice of outside PR agency Cowell is once again distinguishing him and X Factor from Fox’s American Idol where he spent 9 seasons. PR-wise, the veteran Fox series is repped by BWR. For sponsorship, Cowell went with Pepsi for X Factor, while Idol is with Coke.
PMK*BNC To Rep Simon Cowell, 'X Factor'
Trending Now on Deadline
Int'l Box Office Update: 'Guardians' Now 3rd Biggest Marvel Movie Ever; 'Dracula Untold', 'Gone Girl', 'Annabelle' Hold Well; Local Action In France, Mexico; More
Alamo Drafthouse's Tim League: Make A Place For Christopher Nolan, Quentin Tarantino, And Film Stock In Digital Future
Parents, Frequent Moviegoers Are Desensitized to Violence, Sex In Film; Likely So Is MPAA Ratings Board: Study
Box Office Weekend: 'Fury' Wins War With $23M+; 'Book Of Life,' $16.6M to $17M; 'Gone Girl' $100M; 'Best Of Me' $10M+
More From Andreeva
- 'Mulaney' Order Trimmed To 13 Episodes
- AMC Network Narrows Field Of Drama Pilot Contenders With Producer Meetings
- 'The Lottery' Cancelled By Lifetime
- Melissa Rosenberg's Tall Girls Productions Sells Projects To ABC & NBC
- Space Race Drama From Eli Attie & Film 44 Lands At Fox With Penalty
- Catalina Sandino Moreno Joins 'Falling Skies' On TNT