It was an eventful day in Piers Morgan news world. After hitting a ratings and an all-around low for his interview with the Kardashian sisters last week, it became clear that Morgan should be going for better guests. His producers agree, hiring a new booker, 15-year ABC News veteran Katie Thompson who worked primarily with Barbara Walters, including on her 1999 interview with Monica Lewinsky.
Speaking of Barbara Walters and guests on CNN’s Piers Morgan Tonight, former guest Howard Stern, who delivered Morgan’s biggest demo ratings to date, took a shot at the British host on his radio show today. “Stop going around bragging like you’re gonna be the next Barbara Walters, or something,” he said. “I like the guy, but he’s gotta really wise up. Dude, you’re in a whole new f**king ballgame … you’re on CNN, in America – welcome to the war.”
Meanwhile, the final ratings for last week are in, and Piers Morgan finished 3rd (978,000 viewers; 279,000 in 25-54) behind leader, Fox News’ Sean Hannity (2.1 million; 525,000), and MSNBC’s Rachel Maddow (1.1 million; 283,000). And with the whole hoopla about “kicking Fox News’ butt”, CNN is pretty much where it was a year ago when Larry King drew almost identical ratings to Morgan in the same 9 PM slot: 989,000 viewers and 290,000 in 25-54.