Paramount’s Insurge Pictures will goose box office of Justin Bieber: Never Say Never by today announcing a one-week limited release of the “director’s fan cut” across the U.S. and Canada. It will include 40 minutes of new Bieber footage on RealD and 3D Digital Screens in theaters beginning this Friday. The original pic opened opened in North America on February 11th and earned $30 million in its initial weekend as well as A+ Cinemascore from women (and an A overall). Interesting way for the studio to squeeze out more grosses so soon after the pic’s opening. Then again, these tween concert pics tend not to have long legs. “We had a solid hold this weekend. But we’re looking to keep the momentum and get a 3rd weekend,” a studio exec emailed me. Tickets go on sale Tuesday at 5 PM PST. Here’s what Paramount’s release says:
As he began the editing process several months ago, and upon realizing the significant amount of great footage he had obtained, director Jon M. Chu began to develop with the studio an idea for a second, and more fan centric, edition of the movie. While promoting the film’s initial release, he spent dozens of hours on Twitter and Facebook engaging with fans to learn more about what they were most anxious to see. Some scenes contained in the new cut include: more of Justin’s friends and hometown life, new songs and performances, and special footage shot at fan premiere’s across the country.
“I realized I had an embarrassment of riches when I was I in the cutting room,” said Chu. “This cut allows me to retain some of the best scenes from the original movie, while incorporating previously unseen footage and new material I shot during our extensive promotional tour on behalf of the movie. Justin’s dedication to his fan base is unwavering and I was inspired as a filmmaker to attempt to provide them a unique experience that showed even more of his world.”
“It is a testament to the professionalism and tenacity of Jon and the production team for turning around this new version of “JUSTIN BIEBER: NEVER SAY NEVER” DIRECTOR’S FAN CUT in only a few months, giving fans an even deeper look into Justin’s life,” said Adam Goodman, President Paramount Film Group.
“JUSTIN BIEBER: NEVER SAY NEVER” DIRECTOR’S FAN CUT is the inspiring true story and rare inside look at the rise of Justin from street performer in the small town of Stratford, Ontario to internet phenomenon to global super star culminating with a dream sold out show at the famed Madison Square Garden in 3D. It is directed by Jon M. Chu and produced by Scooter Braun, Justin Bieber, Antonio “L.A.” Reid, Usher Raymond IV, Dan Cutforth and Jane Lipsitz.
For more information go to: http://www.JustinBieberNeverSayNever.com