SUNDAY AM: Knowing it was going to be a boring box office, I took off Saturday. First, I have zero interest in country music. Sony/Screen Gems’ Country Strong, which expanded into 1,424 theaters and made $7.3M in wider release, hitting the “high end” of the studio’s expectations, with a “B” CinemaScore. The only other tidbit of interest is that a Relativity genre movie finally had an opening that didn’t suck in even if audiences gave it only a “C+” CinemaScore and its budget was a too-big $40 million. This nonsense about medieval knights and witches, again something in which I have zero interest, did around $10.7 million for the weekend. Because all the bigwigs were at the Palm Springs Film Festival for The Fighter, the Relativity spin machine was keeping its other movie’s news under wraps – probably more used to handling losers at the box office.
Meanwhile Oscar-touted movies keep racking up bigger cumes. So how does Sony Pictures continue to remind awards voters about The Social Network when it was released way back in September? If you’re Jeff Blake, you decide to re-release the Facebook origins story in about 600 nationwide theaters this weekend to take advantage of all the critical acclaim and awards hype. And then launch the DVD on January 11th with more than 8 hours of bonus extras. But you also fete the fact that The Social Network will pass $200 million at the worldwide box office within the week. The Social Network has grossed more than $94 million in the U.S. after adding another $650K to its cume.
Here are the Top 10 grosses:
1. True Grit (Paramount) Week 3 [3,124 Theaters]
Friday $4.4M, Saturday $6.5M, Weekend $15M, Cume $110.4M
2. Little Fockers (Universal) Week 3 [3,675 Theaters]
Friday $4.2M, Saturday $6.3, Weekend $13.7M, Cume $127.9M
3. Season Of The Witch (Relativity) NEW [2,816 Theaters]
Friday $3.7M, Saturday $4.3M, Weekend $10.7M
This supernatural pic made with Atlas Entertainment had a too-big production budget of $40M although Relativity claims pre-sales and tax credits are estimated to cover “a minimum of 75% of that”. This one should earn out because box office combined with the foreign output deals and Relativity’s Netflix arrangement make this the first decent opening for the company in a long time. Somehow, Nicolas Cage (The Sorcerer’s Apprentice, National Treasure, Ghost Rider) and Ron Perlman (Hellboy, Hellboy II) got roped into this. As I said, audiences gave it only a “C+” CinemaScore, and exit polls showed its moviegoers were 52%/48% male vs female, 39%/61% under vs over age 25, and 31%/69% Caucasian vs non-Caucasian (including 36% Hispanic, 14% Asian, 10% African-American, and 9% Other).
4. Tron: Legacy 3D (Disney) Week 4 [3,013 Theaters]
Friday $2.5M, Weekend $9.8M, Cume $147.9M
The big news here is that the Disney action pic’s international is up to $143.2M (including $17.6M this weekend), as Tron: Legacy 3D opened strong in Italy this past week and is now in release in 43 territories representing 75% of the international market. It will soon expand to China, Belgium, Holland, Germany, and France. New global cume is $291.1M which helps with that $170M budget and $120 worldwide marketing cost.
5. Black Swan (Fox Searchlight) Week 6 [1,584 Theaters]
Friday $2.3M, Saturday $3.3M, Weekend $8.3M, Cume $61.4M
6. Country Strong (Screen Gems/Sony) Week [1,424 Theaters]
Friday $2.5M, Saturday $3M, Weekend $7.3M, Cume $7.4M
Sony today said this “hit the high end of our expectations” as the Gwyneth Paltrow pic featuring lotsa country music stars expanded from its 2-theater platforming in Nashville and Los Angeles. Opening weekend exits had a core audience of women who made up 73% of ticket sales and 49% of those were under 30. The film earned a “B+” CinemaScore among women and a “B” overall.
7. The Fighter (Relativity/Paramount) Week 5 [2,528 Theaters]
Friday $2M, Saturday $3M, Weekend $7M, Cume $57.8M
8. The King’s Speech (The Weinstein Co) Week 7 [758 Theaters]
Friday $1.7M, Saturday $2.8M, Weekend $6.8M, Cume $33.2M
9. Yogi Bear 3D (Warner Bros) Week 4 [3,288 Theaters]
Friday $1.1M, Saturday $3.3M, Weekend $6.8M, Cume $75.6M
10. Tangled (Disney) Week 7 [2,383 Theaters]
Friday $1M, Saturday $2.5M, Cume $5.2M, Cume $175.9M
This Disney juggernaut added another $26.3M from overseas and opened at #1 in all 10 of this weekend’s debut territories, including Australia, Brazil, Greece, New Zealand, Argentina, and Columbia. The film is currently in release in 43 territories representing approximately 55% of the international market. It will soon expand to the UK, Scandinavia, Spain, Korea, and Japan as its international cume climbs to $179.3M for a global cume now of $355.2M.