In its first night of primetime on Jan.1, OWN: Oprah Winfrey Network averaged 1 million viewers, a respectable number, especially on a holiday Saturday night. On Day 2, the co-venture between Oprah’s Harpo and Discovery Communications, drew a primetime average of 822,000 viewers, a 18% drop from premiere night. That was still a dramatic improvement over the channel OWN replaced, Discovery Health, which averaged 252,000 viewers in primetime last year. (But with a price tag of $200 million, OWN had been under pressure to perform right out of the gate.) What is the biggest draw on the new network so far? Oprah’s old syndicated show. The two-hour debut of Season 25: Oprah Behind the Scenes, which chronicles the final season of Oprah’s daytime talk show, was the most watched OWN program in the first 2 days, posting a 1.2 million viewers at 8 PM on Jan.1 and propelling OWN to third place in the time period among all cable networks in women 25-54. Surprisingly, the most hyped new OWN series, Oprah Presents Master Class, in which the talk show host profiles successful artists, journalists and entrepreneurs, was the lowest-rated program so far by a wide margin, averaging 602,000 viewers for the premiere episode featuring Jay-Z on Jan.2. OWN is available in 67% of U.S. homes and 80% of cable homes.
OK Start For Oprah's OWN Cable Network
What's Hot on Deadline
'The Brothers Grimsby': Trailer Or Titillating Clip "Shown" On 'Jimmy Kimmel Live' – Which Works Better?
Four Studios Bidding On 'Gone Girl' Author Gillian Flynn's Short Story 'The Grownup': Hot Package Du Jour
CBS Order For Matt Nix Drama Scrapped When Co-Production Deal Falls Through As Ownership Rules Pilot Season 2016
Latest TV News
- Obama Declines To Dance For Ellen DeGeneres’ Show; Republic Still Standing
- ‘Good Place’ NBC Comedy Series Casts William Jackson Harper
- Mark-Paul Gosselaar To Star In Fox Pilot ‘Pitch’
- CBS Comedy Pilot 'Superior Donuts' Casts Maz Jobrani
- Laura Dern To Star In HBO Death Row Drama In Development From Alex Gibney
- CBS Order For Matt Nix Drama Scrapped When Co-Production Deal Falls Through As Ownership Rules Pilot Season 2016