CNBC is reporting that Nielsen Holdings, the global TV rating and consumer measurement company, is launching its IPO road show this morning with meetings at J.P. Morgan and Morgan Stanley. The company back in June filed with the SEC for an initial public offering of up to $1.75 billion of its common stock and now explains it will consist of $1.5B equity and a $250M mandatory convertible offering. The price which Nielsen expects on January 25th will range from $20 to $22. The company said at the time it intended to use the anticipated net proceeds to repay certain existing debt and for general corporate purposes. But the IPO was delayed because market conditions were deemed inhospitable. Now Nielsen Holdings is moving ahead in what appears to be a better IPO climate, especially after the recent successful GM IPO. Wall Street is watching the progress of this IPO closely in what could be 2011’s first wave.
Nielsen's IPO Full Steam Ahead at $20-$22
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