Netflix’s Chief Content Officer Ted Sarandos today said that the company is poised to try to outbid HBO for Warner Bros films that currently go to the cable channel via the studio’s output deal. Speaking at the National Association of Television Programming Executives in Miami, Sarandos said, “We will be an aggressive bidder for that programming.” HBO’s current deal with Time Warner goes until 2014. Netflix and HBO have had a contentious relationship, with Time Warner CEO Jeff Bewkes claiming last month that Netflix really doesn’t have much muscle. In a New York Times interview, he said, “It’s a little bit like, is the Albanian army going to take over the world? I don’t think so.” On Tuesday, Sarandos, who reiterated that HBO’s real business is original content while Netflix is rooted in distribution, addressed Bewkes claims and said the real tension was due to the fact that, by joining the bidding, Netflix has the ability to drive prices up.
Netflix Aims To Outbid HBO For Warner Bros Films
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