Going to work this morning, NBC Universal employees found all the company’s old signs replaced overnight with new ones. They feature the company’s new logo and new name, which is the same as the old one sans a space between the two words, NBCUniversal. (The TV networks, NBC, CNBC and MSNBC are not getting a logo overhaul, keeping the peacock intact.) Along with the new signage and new Intranet system, employees were greeted by gift boxes on their desks. The Welcome memo below explains the contents of each box, which included beautifully crafted books about the history of the merging companies, a stocks certificate for 25 Comcast shares and free passes to the Universal Theme Parks:
Today marks the birth of the new NBCUniversal. Together, Comcast and NBCUniversal are poised to become the greatest media company in the world, delivering quality content to a global audience on every conceivable platform.
We are incredibly excited about this opportunity. We’re humbled, too, since we are keenly aware that NBC and Universal both have tremendous legacies, reaching back nearly a century.
Although only half as old, Comcast also has a proud history, having grown from a single system cable operator to the largest video and residential Internet service provider in the country.
As we embark on this adventure together, it seems like a good time to reflect on how we got here. That’s why we put this book together. We hope you enjoy it and will be proud to be a part of what we’ve become.
The book is just one element of a gift package marking this occasion. Included is a certificate entitling you to 25 shares of stock in Comcast Corporation. Our hope is that you share ownership of this company and what we accomplish together.
You’ll also find a free pass for you and your family to one of the Universal theme parks – because we want you to get to know all our businesses, and have some fun, too.
And we’ve included what we’re calling “The Big Idea Book.” We’re a company founded on and driven by big ideas, and this gives you a place to record your own.
Last but not least, you’ll see a copy of the NBCUniversal Credo. This is, quite literally, what we believe. We hope you’ll agree, and come to see these as not just words but the distillation of a company culture that defines who we are, what we do, and how we do it.
NBCUniversal and Comcast are remarkable companies.
Together, we will be even better.
Brian L. Roberts, Chairman and CEO, Comcast Corporation
Steve Burke, CEO, NBC Universal