NBC Universal TV Group Chief Marketing Officer John Miller is joining NBCU’s sports division to create and head The NBC Sports Agency immediately following the pending acquisition of NBCU by Comcast. After 25 years of running marketing for NBC, Miller in June stepped down as president of The NBC Agency to focus full-time on the NBCU-Comcast integration while remaining as CMO. At the time, he moved to the East Coast and was planning to retire at the end of the year. But he is now back in the marketing game full-time with The NBC Sports Agency. The new entity will be modeled after the he NBC Agency, which Miller co-founded and led from 1999-2010. It will focus on marketing NBC Sports Group assets, including soon-to-be-integrated Comcast properties, and serve as an agency for NBC Sports’ partners and advertisers. While at NBC, Miller, who is credited with creating the ubiquitous “Must See TV” campaign and branding such hit shows as Seinfeld, Friends, ER and The Cosby Show, also creating campaigns for the Olympics and Sunday Night Football.
John Miller Returns To Top Marketing Post At NBCU, Will Launch & Run NBC Sports Agency
What's Hot on Deadline
John Oliver Offers Donald Trump His Emmy Award If Candidate Will Accept Election Results On November 8
Bernie Sanders: Obama Administration "Should Kill" The AT&T-Time Warner Deal: "Higher Prices & Fewer Choices"
'Jack Reacher' Cuffs $31M But 'Mechanic' Puts Wrench Into China Perf; 'Girl', 'Inferno', 'Peregrine' Advance - Intl Box Office
Latest TV News
- ‘Man In The High Castle’ Reveals Season 2 Key Art & Who The Future Belongs To
- SyFy Sets Date For First-Ever All Star Edition Of ‘Face Off’
- MTV President Sean Atkins Steps Down
- John Oliver Offers Donald Trump His Emmy Award If Candidate Will Accept Election Results On November 8
- ‘The Talking Dead’: ‘Walking Dead’ Cast Talk Shocking Character Deaths In Rainy Live Event
- ‘The Walking Dead’ Season 7 Premiere: Negan’s Victim Revealed In Bloody Opener