NBC Universal TV Group Chief Marketing Officer John Miller is joining NBCU’s sports division to create and head The NBC Sports Agency immediately following the pending acquisition of NBCU by Comcast. After 25 years of running marketing for NBC, Miller in June stepped down as president of The NBC Agency to focus full-time on the NBCU-Comcast integration while remaining as CMO. At the time, he moved to the East Coast and was planning to retire at the end of the year. But he is now back in the marketing game full-time with The NBC Sports Agency. The new entity will be modeled after the he NBC Agency, which Miller co-founded and led from 1999-2010. It will focus on marketing NBC Sports Group assets, including soon-to-be-integrated Comcast properties, and serve as an agency for NBC Sports’ partners and advertisers. While at NBC, Miller, who is credited with creating the ubiquitous “Must See TV” campaign and branding such hit shows as Seinfeld, Friends, ER and The Cosby Show, also creating campaigns for the Olympics and Sunday Night Football.
John Miller Returns To Top Marketing Post At NBCU, Will Launch & Run NBC Sports Agency
What's Hot on Deadline
Hollywood Cowardice: George Clooney Explains Why Sony Stood Alone In North Korean Cyberterror Attack
Obama: Sony Made Mistake Pulling 'The Interview'; U.S. Will Respond Proportionally At Time And Place We Choose -- Update
Sony Responds To President Obama's Criticism: "We Had No Choice," Still Hope To Release 'The Interview'
'The Interview' Release Would Have Damaged Kim Jong Un Internally, Says Rand Expert Who Saw Movie At Sony's Request
More From Andreeva
- Veronica Osorio Inks Talent Deal With Fox
- ABC Buys FBI Drama Produced By Jordan Kerner
- David Schwimmer To Play Robert Kardashian In FX's 'American Crime Story: People Vs. O.J.'
- Sarah Jessica Parker Poised To Star In HBO Divorce Comedy Pilot
- Ernie Hudson To Play Poseidon On 'Once Upon a Time'
- Christina Aguilera-Produced Dramedy, Twitter-Based Comedy, Shakespeare-Themed Drama On Prospect Park's Slate