UPDATE: While we’ve been scattered to the winds today, other reports have Oren Aviv possibly taking the co-president of marketing post at 20th Century Fox. This is wildly premature since Fox’s Tom Rothman is still at the start of the process and was inundated with phone calls from job applicants after Deadline announced that NY-based film marketer Pam Levine stepped down Tuesday after 16 years at the studio. “Those reports are overstating it,” an insider says. “He is one of the names in the mix, and probably a frontrunner, but I know Fox wants to meet with a couple others before making a final decision. Maybe even a darkhorse candidate from outside the industry.”
True, Fox wants a marketing exec to work in LA with Tony Sella. But let us caution that, if Oren Aviv is brought into Fox marketing, then the job would be much bigger than the one Levine held, more like chief creative officer. Insiders say that Aviv is by no means a sure thing. There is a “usual suspects” list of seasoned marketing execs that range from Valerie Van Gelder to Terry Press and Gerry Rich. And there’s the question of whether, after moving out of a marketing role to steer production for Disney, Aviv will be content to step back into a marketing role and share the post with Tony Sella?
Aviv has kept a low profile since leaving Disney early this year, but he resurfaced earlier this fall when he joined the Board of Directors of Digital Artists. Aviv has been advising them on digital content, production, creative, branding, and strategy.