This is why Warner Bros. Television did what they had to do last spring to keep Charlie Sheen on Two and a Half Men for two more years despite his troubled personal life: the veteran sitcom continues to rake in millions of dollars for the studio.
BURBANK, Calif. (November 17, 2010) — Warner Bros. Domestic Television Distribution (WBDTD) has sold the second off-network syndicated cycle of television’s #1 comedy — the long-running sitcom hit “Two and a Half Men,” from “The Big Bang Theory” executive producer Chuck Lorre — to the Tribune Broadcasting stations and to stations from the Sinclair Broadcast Group.
WBDTD president Ken Werner said, “‘Two and a Half Men’ is an enormous hit in syndication. It is a dominant show that invigorated the off-network sitcom marketplace and the stations that licensed it. Tribune and Sinclair realized that with fewer hit sitcoms coming down the ’pike, securing a franchise performer like ‘Two and a Half Men’ is vital to maintaining their market position in the years to come.” Said Tribune Broadcasting’s president of programming Sean Compton, “When ‘Two and a Half Men’ went on the air over three years ago, it was an immediate game-changer that significantly elevated the performance of our stations, and we have never looked back. This is one of those rare shows — like ‘Friends’ and ‘Seinfeld’ — that will continue to deliver for decades.”
Continuing a highly successful partnership that began with the off-network launch of “Two and a Half Men” in fall 2007 and has seen the series rank as the #1 comedy in syndication in both Adults 25–54 and Households for more than three years, WBDTD has renewed the show for seven years, keeping the top-rated sitcom on the Tribune- and Sinclair-owned stations through the 2020–21 television season, representing 47% of the country.
- Tribune has re-licensed “Two and a Half Men” for the second cycle on all 19 of its stations that carried the first cycle of the show, including New York, Los Angeles and Chicago, among others
- Similarly, Sinclair has re-upped with WBDTD for the second cycle of “Two and a Half Men” in all of its 21 incumbent markets, including Pittsburgh, Nashville, Tenn. and Columbus, Ohio, among others
- Currently in its fourth year in off-network syndication on stations, “Two and a Half Men” has ranked as the #1 off-net comedy among Adults 25–54 for the past 163 weeks straight and has ranked at the #1 comedy among Households for the last 159 weeks in a row, according to Live+Same Day AA ratings information provided by Nielsen through November 7, 2010
- Season to date in the 2010–11 season, “Two and a Half Men” averages a 3.3 national rating among Adults 25–54 and a 5.3 national rating among Households, outrating its nearest competitor by +83% (1.8) among Adults 25–54 and by +77% (3.0) among Households (Source: NSS, Galaxy Explorer, Live+Same Day AA Rating, 9/13/10–11/7/10 vs. 9/14/09–11/8/09)
- Proving its strength, “Two and a Half Men” continues to deliver for stations even while adding cable runs this year on FX. Season to date in 2010–11, the series maintains share across the board in Households and demos versus the equivalent time frame from 2009–10 while remaining virtually on par with rating (off just one-tenth of a rating point across the board).