Tying the announcement to Days of Our Lives‘ 45th season celebration today, NBC announced that it
has picked up the daytime drama for two more years through the 2012-13 season. “Days of our Lives remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience” said NBCU TV Entertainment chairman Jeff Gaspin. It is a shot in the arm for the daytime drama genre which has seen its ranks dwindle in the past few years amidst continuous ratings declines. Days of our Lives, produced by Sony TV, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Season to date, it is averaging 2.6 million viewers.





YAY!! As a longtime fan of Days Of Our Lives, I am so happy about this!! My favorite couples are Nathan/Melanie and Victor/Maggie
Titan Industries must own a huge share of NBC. The Phoenix rules!
Eugene and Calliope would be pleased.
(i think i just dated myself)
Boy did you ever! But those were the days, huh?
That hourglass will spin until they find something to fill that hourblock of time! It was the 45th Anniversary of the show! What do you think he is going to do tell Corday congratulations I am going to cancel you on your 45th anniversary? He would look like a big Jackass…. They will leave it on the air until they merge with Comcast and let comcast take the blame so that way NBC and those guys dont look like the enemy…..
nah, cheryl you are so wrong. If you knew a least little bit of what you are talking about you would know that Jeff Zucker was on his way out when he congratulated Ken Corday on Days renewal. I know by your post that you are not a fan of DAYS, but DAYS is really popular all over the world, unlike the ABC cancelled or soon to be cancelled soaps. It was the no. 8 online streamed tv show out of all primetime and daytime and all other times in Jan. and Feb.(the last mos. that the online ratings have been reported.) DAYS had 8 million online episode viewings in January 2011 and Y&R had 14 million and was the no. 2 show in the world for online viewing. Oops, your negativity demonstrated your ignorance on the subject matter in hand. Days has great talented actors, awesome storylines and a beautiful cast to boot. IT will be on the air and online for many decades to come, like it or not. If you like serial drama, your best bet is to let the ABC garbage go and watch Days or Y&R as they will be around for quite awhile longer.
Days of Our Lives? LOL…Christ, what year is this? 1986? The daytime soap’s life has long since passed away.
christ? nope just two highly rated, extremely long running quality scripted drama series, the few that are left on TV. Not 1986, but 2011!!!!!!!!! Days was only on the air for 21 years in 1986. IT HAS LASTED MUCH MUCH LONGER…like in the tune of 25 more years with a TWO AND A HALF YEAR RENEWAL!!!!!!Your ignorant comments only demonstrate our lack of knowledge on the subject. SO WHY SAY ANYTHING? It just makes you look stupid! Lay off Days, it has survived through a 50% decline in overall network ratings and has THRIVED AND WILL SURVIVE!!!! IF it wasn’t raking in gobs of money NBC wouldnt have renewed it for 2.75 more years with another year renewal as optional which you know they will get which guarantees it through sept. 2014. GO DAYS AND Y&R
We left when John and Marlena left….don’t miss it
Cool. you left because you thought it would make a difference. It made no difference other than you missed out on a damn good show, obviously. I was a life long Marlena fan (Deidre is a great, attractive actress) and her co-star John Black(Drake sucks as an actor and is what has made DAYS a joke) but when they left the quality of the show actually improved and it has shot up high in the ratings. They still have the following long time veterans which is much more than many other soaps:
Susan Seaforth-Hayes- 43 years- Julie Olsen Williams
Bill Hayes- (recurring) 41 years- Doug Williams
Suzanne Rogers- 38 years- Maggie Horton
James Reynolds- 30 years- Abe Carver
Peggy McCay- 27 years-Caroline Brady
Peter Reckell- 25 yrs-Bo Brady
Kristian Alfonso- 23 yrs-Hope Brady
Josh Taylor- 24 years (10 yrs Chris Kostichek; 14 yrs Roman Brady)
Joseph Mascolo- 18 yrs Stephano DiMiera
John Anniston- 26 yrs. Victor Kiriakis
More DAYS vets that are on the show, it is very vet-heavy:
Melissa Reeves- 17 years- Jennifer Horton(1985-95;2000-06;2010- )
Alison Sweeney- 18 yrs- Sami Brady
Renee’ Jones- 18 yrs- Lexi Carver
Lauren Koslow- 15 yrs- Kate Dimiera
Arianne Zucker- 13 yrs- Nicole Dimiera
Nadia Bjorlin- 12 yrs- Chloe Lane
Jay Kenneth Johnson- 12 yrs- Phillip Kiriakis
Louise Sorel- 10 yrs. (1992-2000;2009-present)
Judi Evans-Adrianne Johnson Kiriakis; 16 yrs, 1985-91;2008-09;2010-present. Also as Bonnie Lockhart 2002-2006.
as Bonnie Lockhart
Congratulations to the cast & crew of Days of Our Lives!
NBC made a wise decision to bring back days. As anyone who reads the trades should know, Days is made inexpensively, at $150K an episode. It’s demographics are solid. Moreover, as NBC has previously reported, Days continues to be one of its top most watched programs on NBC.com/Hulu.
I have watched Days of Our Lives since the beginning. Do you think someone would ever be able to put 45 yrs onto dvd? I would certainly buy them.
I’ve only been watching for 27 but if they put all 45 years on DVD I would be there to buy them!
You look like you’ve been sitting around watching soap operas and eating bon bons all day. Did you swallow a couch?
Might as well go for 50.
get a load of this – nbc – the network that did its level best to make a mockery of the daytime television series. fucking morons.
man you can’t hate, if you are that angry. just don’t watch the show ok
Days has a rabid fan base. And don’t forget its overseas sales. Its fans outside of the US are equally as rabid. Have another glass of strega, Stefano.
James Scott is a very talented actor in Days period. In order for a person to be a good actor, I think the first thing a person must possess is the ability to make their lines and the entire story believable and to make you feel they are not really acting at all & that’s way we love him But some actors in Days, It is frustrating to watch them act due to the lack of these abilities. James scott and Alison sweeny are magical and mesmerizing to watch. Soaps aren’t about reality, they are an escape away from the boring storyline