Tying the announcement to Days of Our Lives‘ 45th season celebration today, NBC announced that it has picked up the daytime drama for two more years through the 2012-13 season. “Days of our Lives remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience” said NBCU TV Entertainment chairman Jeff Gaspin. It is a shot in the arm for the daytime drama genre which has seen its ranks dwindle in the past few years amidst continuous ratings declines. Days of our Lives, produced by Sony TV, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Season to date, it is averaging 2.6 million viewers.
NBC Renews 'Days Of Our Lives' For 2 Years
What's Hot on Deadline
Roman Polanski On Netflix Impact On Moviegoing: "I Don't Think It's A Basic Threat For Cinema" - Cannes
'This Is Us' Casting Director Discusses Reason Why New York Talents Are Being Discovered Later In Their Careers
Latest TV News
- Donald Trump Son-In Law Jared Kushner Discussed Secret Communication Channel With Russia: Report
- Stephen Colbert Explains How Donald Trump Alpha-Dogged His Way Through NATO Summit
- ‘The Simpsons’: Donald Trump Gets A Thank-You From Richard Nixon’s Ghost
- Viacom’s Great Program Migration: Guide To Which Show Moved Where
- MSNBC President Phil Griffin Signs New Deal; Whither Goest Lawrence O’Donnell?
- ‘The 100’ Ups Tasya Teles To Regular; ‘Supergirl’s Floriana Lima To Return As Recurring