EXCLUSIVE: I hear he starts on Monday at Dimension Films as President of Production after final details of his exit from Sony are negotiated. “Obviously we are on a mission to staff up key parts of the company,” The Weinstein Co’s David Glasser just told me. Since December 2008, Luff has been SVP of production at Sony Pictures Worldwide Acquisitions Group, manage the development slate, including generating original material for potential theatrical release and identifying studio sequels for the DVD market. He oversaw development there on the upcoming Faster (co-financed with CBS Films), Soul Surfer, Quarantine 2, and Stomp The Yard 2. From 2005-2008, Luff was president of production for The Mayhem Project, a production and financing entity backed by two UK-based hedge funds. In 2003, Luff was named president of production at Morgan Creek Prods and before that had been EVP of production at Neal Moritz’s Sony-based Original Film shingle for six years.
At Dimension, Luff will oversee the completion of production and post production on both Spy Kids 4 and Scream 4 which are both shooting now. Then he will oversee the upcoming productions of American Werewolf in London, Hellraiser, Children of the Corn, Sin City 2, and the upcoming installment of Scary Movie. Also a reboot of both Scanners and Short Circuit. Not to mention he will focus on new productions and acquisitions for the division.