UNIVERSAL CITY, CA, September 14, 2010 – Universal Pictures Vice Chairman and COO Rick Finkelstein today announced that the studio has named Jessica Schell to lead the studio’s business development efforts. As the new Executive Vice President of Business Development and Strategic Planning, Schell will oversee the studio’s strategic planning and new business initiatives including windowing strategy. Schell assumed her new role on September 8th and reports to Finkelstein. Prior, Schell served as SVP, Digital Media Strategy and Business Development for NBCU.