Universal Pictures International has promoted its UK and Eire managing director to run the whole of international marketing. As executive vice-president, Hewlett will oversee all UPI marketing for overseas theatrical releases including ads, media buying and publicity. He will report to UPI president David Kosse. Hewlett first came to Universal in 2006 as UK managing director and was part of the team including Kosse and distribution head Duncan Clark who helped set up UPI in 2007.